Summer Lesson 9 assessment

Question 1

1a. Describe how Aleema could use these features to assist her business (Status updates) (2 marks)

Answer 1

Instagram updates on her products (clothes)
This could lead to the right/appropriate target audience to purchase her fashion online (via link to website) and in-store

Question 2

1a. Describe how Aleema could use these features to assist her business (Data analysis tools) (2 marks)

Answer 2

Identify audience profile in terms of age, gender, location (demographics)
Compare actual audience with target audience

Question 3

2a. Early adopter (1 mark)

Answer 3

A person that starts to use a product as soon as it becomes available

Question 4

2b. Identify what happens at the tipping point (1 mark)

Answer 4

Either the majority will adopt the product and it will not become a standard or will not be adopted by the majority

Question 5

2c. Identify what the implications (pro and cons) of purchasing this emerging technology (smartwatch) might be on Gerry (4 marks)

Answer 5

Pros:
Will track his health and fitness - he will be able to work remotely
May be cheaper than buying other devices (separate GPS, media player etc.)

Cons:
Can be very expensive
The technology might not be adopted by the majority and so support/updates may not continue

Question 6

3. IT Infrastructure (1 mark)

Answer 6

A company’s IT infrastructure includes the physical IT hardware, software, networks, devices etc used in operating and managing IT services

Question 7

3b. Describe the implications (pros and cons) of introducing AR technology into Bea’s business

Answer 7

Infrastructure may not be able to cope with the increased demands of AR and other systems may slow down
To upgrade the infrastructure may be expensive in the short term but the increased business that the AR may bring may offset that in the longer term
Increased sales as a result in better customer/product interaction
Staff training implications of the new technology