Summer Key terms Flashcards
Market
all of the buyers and sellers that trade a particular type of product in a particular place
Market size
the total value of sales in a market over a period of time
the total number of consumers in that market
Competition
the contest between organisations that provide similar or the same products/services
Risk
When the potential outcomes of a decision are known
Complimentary goods
products which are bought and used together
External shocks
an unexpected change which takes place outside of a business and affects the economy
Seasonality
where the levels of business activity varies based on the time of year
Substitute
a product that can be used to replace another because customers see them as being very similar products
Indirect taxes
tax on goods and services rather than profit e.g. VAT
Government subsidies
any form of government support offered to producers (and occasionally consumers)
Equilibrium
when there is a balance between supply and demand, making the price stable
Price inelastic of demand
demand for the product isn’t very dependent on price
Price elastic of demand
demand for the product is very dependent on price
Inferior goods
a product that has a negative income elasticity of demand
Necessity
products/services that consumers buy regardless of the changes in their income levels
Luxury goods
demand increases more than what is proportional as income rises
Product/ service design
The process of creating a new product that will be sold by the business
Resource depletion
when natural resources are used quicker than the rate of replenishment
Recycling
the conversion of waste into renewable material
Re-use
using an item, whether for its original purpose or to fulfill a different function
Viral marketing
the use of social networks to rapidly raise awareness of a new product/service
Emotional branding
seeks to create a bond between the consumer and product by provoking an emotional response to advertisement
Price
the amount of money that is paid for a product/service
Predatory pricing
deliberately lowering prices to force another business out of the market
Psychological pricing
when a firm sets a price for the product in order to entice the customer
Manufacturer
a person/company that produces finished goods and raw materials by using various equipment and resources
then sells them to consumers, wholesalers, distributors and retailers
Wholesaler
a business that buys goods from manufacturers in bulk and sells them in smaller quantities to retailers
Retailer
a business or person that sells goods to the consumers
Intermediaries
individuals or companies that behave as middlemen between parties
(organisations involved in each stage of distribution)
Cash cow
a product that has a high market share and a low market growth
Problem child/question mark
a product that has a small market share and a high market growth
Star
a product that has a high market share and a high market growth
Business 2 Consumer marketing
the marketing of a business’ product to a consumer
Where businesses sell directly to consumers.
Multiskilling
where staff are allowed to carry out a variety of tasks rather than specialise
Flexible hrs
where staff vary the hrs they work to meet both the needs of the business and to some extent their own
Home working
involves employees carrying out all/ part of their job at home without the need to attend the business’ premises
Outsourcing
when a business has one or more of its activities carried out by another business
Dismissal
When an employer ends an employee’s contract of employment due to misconduct or for breaching company rules
Redundancy
When an employee loses their job because their job role is no longer required due to a lack of business/ restructuring
Employer/employee relationships
The working connection between employees and employers in the workplace
Individual bargaining
When a single employee negotiates work-related issues with their employer
Trade unions
A group that acts on behalf of a group of employees in negotiations with employers