Summative test 1 Flashcards

1
Q

is the most important

aspect of any design task

A

Planning

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2
Q

are the basic tools

of design

A

Elements

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3
Q

can connect, separate & organize
elements & guide the eye in
following a design; help convey
emotions

A

Lines

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4
Q

manipulated using close proximity to
create associations/relationships with
objects & to give emphasis on objects

A

Space

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5
Q

enclosed space defined by lines;
add visual weight to a design & help
divide it into areas as well; can be
geometric or organic; can also imply
a mood or convey symbolic meaning

A

Shape

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6
Q

reflection of light bounced back by
an object;

A

Color

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7
Q

sets of colors used
together is called,

A

Color schemes

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8
Q

the feel of a surface or the illusion or

simulation of it

A

texture

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9
Q

the letterforms of text or words;
typeface or font (the style of
letterforms) can create associations
in the reader’s mind;

A

Type

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10
Q

its design
requires emphasizing key pieces
of information while creating a
certain impression about the
owner of the

A

Calling card

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11
Q

must look attractive and
credible as they are meant to
convince people to act on the
information they contain

A

Posters & Flyers

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12
Q

must look attractive and
credible as they are meant to
convince people to act on the
information they contain

A

Website Design

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13
Q

This is an
important step so that you know
what kind of graphics and text to put
on your custom greeting cards.

A

Choose a theme

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14
Q

Once you’ve decided on your theme,
you can start collecting your
graphics and setting up your

A

Design file

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15
Q

Keep your design
clean and readable, so your
theme and message get across
easily.

A

Arrange your text and

graphics.

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16
Q

Once everything looks right,
save your file, and send it
to your favorite print shop.

A

Proof and print

17
Q

impart an image on the
product. In other words, they
help sell the products.

A

Advertisement

18
Q

the
image.

A

Visual

19
Q

phrase or a sentence
used to summarize
the importance of
charts, graphs,
illustrations,
photographs, or
tables.

A

Caption

20
Q

is the
extra-large opening
statements used in
layout.

A

Headline

21
Q

It is
the written part of an
advertisement.

A

Copy

22
Q

it contains the
advertiser’s name
and contact
number.

A

Signature