SUMMARY

Question 1

involves barriers that prevent flows that serve to make cultures more alike;
cultures tend to remain stubbornly different from one another.

Answer 1

Cultural differentialism

Question 2

is the broadest level of culture and cultural identities.

Answer 2

Civilization

Question 3

external flows interact with internal flows producing a unique cultural hybrid that
combines elements of the two.

Answer 3

Hybridization

Question 4

is the mixing of cultures and the integration of the global and the local leading to
unique combinations.

Answer 4

Cultural hybridization

Question 5

fluid, global configurations of technology and the wide range of material that
moves freely and quickly around the globe.

Answer 5

Technoscapes

Question 5

interpenetration of the global and the local resulting in unique outcomes in different geographic areas.

Answer 5

Glocalization

Question 6

actual movement of people, as well as fantasies about moving, of mobile groups

Answer 6

Ethnoscapes

Question 6

involves a combination of languages and cultures that were previously unintelligible to one another.

Answer 6

Creolization

Question 7

processes by which huge sums of money move through nation-states and
around the world at great speed.

Answer 7

Financescapes

Question 8

electronic capability to produce and transmit information and images globally.

Answer 8

Mediascapes

Question 9

flows of ideas primarily political in nature

Answer 9

Ideoscapes

Question 10

is when cultures are subject to many of the same global flows and tend to grow
more alike.

Answer 10

Cultural Convergence

Question 11

cultures imposing themselves, more or less consciously, on other cultures.

Answer 11

Cultural Imperialism

Question 12

imports by non-Americans of that which is closely associated with
America/Americans

Answer 12

Americanization

Question 13

involves the spread of global models leading to global convergence.

Answer 13

World Culture

Question 13

an emphasis on quantity, often to the detriment of quality.

Answer 13

Calculability

Question 13

the declining significance of the geographic location in which culture
exists; culture is no longer as tied as it once was to the constraints of local geography.

Answer 13

Deterittorialization

Question 13

A series of global models has led to a great uniformity throughout the world.

Answer 13

Isomorphism

Question 14

process by which the principles of the fast - food restaurant are
coming to dominate more of the world. It has five basic dimensions:

Answer 14

Mcdonaldization

Question 14

or the effort to discover the best possible means to whatever end is desired.

Answer 14

Efficiency

Question 15

things (products, settings, employee and customer behavior, and so on) are
pretty much the same from one geographic setting to another and from one time to another.

Answer 15

Predictability

Question 16

the means to exert increasing control over both employees and customers.

Answer 16

Control

Question 17

rationality seems often to lead to its exact opposite – irrationality.

Answer 17

Irrationality over rationality