Success Stories

Question 1

Success Stories…
What are you best at?
1.0

Answer 1

I’m good at cross-platform brand alignment and
Digital Implementations

In one scenario,
The client needed to promote a Health Awareness event and needed promotional material to be used in different channels.

Using their brand guidelines and assets, I created an informational microsite containing a sweepstakes page, several online banners, posters, magazine ads, digital ads and directional signage to promote the event. I also delivered a photo and video recapping the overall event and highlighting the two prize winners experiences.

The event proof success by engaging the attendees sign-up for the health initiative program and as a result the Client renewed its partnership with Westfield for another year.

Question 2

Success Stories…
What are you best at?
2.0

Answer 2

I’m good at creating digital ads/assets

In another scenario,
The client needed to create several digital ads to run along with the promotional ad campaign launching within two weeks. The ad campaign was still being finalized.

I used their brand guidelines and assets and meet with the client’s media placement team, their ad agency and design team to understand the campaign objectives and brand guidelines. I hired a video editor and brief him on the project objectives and walk him through the digital specs. I was the liason between the end client and the outsourced teams (a group of 15 people).

As a result, the client was extremely please with the final video as I was able to match the animation tone and incorporate the logo usage accordingly creating a seamless video asset that was delivered right on time for the launching of their seasonal campaign.

Question 3

Success Stories…
What are you best at?
3.0

Answer 3

I’m good at creating client-pitch presentations

In a third scenario,
There was a needed to create a multi-market sponsorship campaign incorporating VIP events and media.

I developed short-term programs to run in selected flagship centers. Each center had an event type based on the unique audience. I used the client brand guidelines to create various media assets mock ups including digital ads, dynamic content and mobile ads.

As a result, the client bought the sponsorship.