Success Stories Flashcards
1
Q
Puma
A
Small team, complex data across countries, online and offline
Highly engaged
Value for info
50% DB Growth
10x weekly sign ups
3-digit e-mail revenue
2
Q
FC Bayern
A
S4 Hana
63M fans
250 attributes
They have a quote on friendly design
Play soccer with Hana (friend), gem hits bay-urn, falls onto fan of nail/saws
3
Q
Beauty Pie
A
Membership/Subscription model
Snowflake
Bazaar voice and mention me
Replen
Nudge automation to reduce churn
88% increase y/y for automated revenue
4
Q
Runtastic
A
Challenge:
Scale personalization internationally
Need to handle lots of events/data in real time to provide relevant feedback as users trained.
Success:
150K App Downloads per day
300% increase in campaign creation efficiency
Use 200+ data points for journey optimization
5
Q
Total Tools
A
