General 2.0

Question 1

What are the challenges/benefits regarding UCP

Answer 1

Challenges: Data silos make it hard to get a full view of the customer. Leads to poor CX and worse business outcomes.
95% customers likely to purchase more from a brand with “very good cx” according to a survey by Qualtrix’s XM Institute (specific to the retail industry)

Benefits

• Obtain full view of customer and know how and when they want to engage, what they want to see.
• Better personalization -> better cx -> more revenue

Question 2

What are the challenges/benefits regarding Lifecycle Dashboard

Answer 2

Challenges:

• turning all data being collected into actionable intelligence
• Engaging customers properly based on where they are in their customer journey

Benefits:
- Out of the box insights with no headache
- Engage with customers based on where they are in their journey (welcome:leads, win-back:defecting)
Marine deals 3/4 of rev. from 1/4 engaged customers = drove more conversions and more revenue

Question 3

What are the challenges/benefits regarding the Strategic Dashboard

Answer 3

Challenge: Focusing on campaign level metrics such as clicks and opens doesn’t translate into top-level business goals

Benefits:
Tie KPIs to top-level business goals; see at a glance what’s working what’s not working; efficiently use marketing resources to affect numbers business cares about.

Question 4

What are challenges/benefits regarding tactics

Answer 4

Challenges: Guesswork when creating use cases; Creating campaigns with proper segmentation and personalization can be resource intensive if tech stack isn’t natively integrated

Benefits:
-Platform has all our tech integrated so you can get omni-channel campaigns running in days rather than weeks or months.
-Tactics are sourced from what our most successful customers do so you know you’re implementing a use case that delivers results.
Bulk powders over 500 journeys
OutNorth over 40 journeys across 6 countries on all lifecycles

Question 5

What are challenges/benefits regarding e-mail channel with emarsys

Answer 5

Challenge: Accessing product, purchase, or loyalty specific data can be IT intensive and take a lot of time/effort to get into e-mail campaigns; Often, web behavior info and advanced segmentation are not connected to campaign creation and execution.

Benefits:
Reusable blocks and personalization tokens allow marketers to create advanced use cases and access all the data the platform has at it’s disposal.
-Runtastic saw a 300% increase in campaign creation efficiency.

Question 6

How can we make only certain products available for product recommendations?

Answer 6

you can configure the product file to have a field such as “available_recs”.

Question 7

Who is a brand we work with that denotes certain use cases in their product_file?

Answer 7

ZUMIEZ