Study Guide 4 Flashcards
Who was Rudolph de Harak?
American graphic designer, AIGA medalist 1992, exploding diesel engine
What was the “New York School”?
an informal group of American poets, painters, dancers, musicians in the 1950’s and 60’s in NYC
Who was Saul Bass?
American graphic designer and academy award winning filmmaker, best known for his motion picture title sequences (The Man with the Golden Arm), film posters and logos
Who was Alvin Lustig?
anatomy for interior designers 1948, the man who died, mens reporter the “fun issue”
Who was Alexey Brodovitch?
art director of Harper’s Bazaar, 87 AIGA medalist, introduced a radically simplified for of graphic design in 20s
Why was international typographic style popular in America?
the style possessed harmony and clarity, and considered an appropriate expression of postwar technological age.
The graphic design of the New York School(which includes Alvin Lustig and Saul Bass) has been described as “pragmatic, intuitive, and less formal in its approach to organizing space.” How do examples of this design style fit this description?
Fortune magazine introduces abstract design, by connecting one element to another
Rand explains his approach to graphic design th
rough the examples of furniture made by the Shakers and
the “best examples of early Chinese art”
(2). What does Randmean by this, and how does he relate these examples to graphic design?How does Rand’s introduction relate to specific examples of his own graphic design?
Focuses on harmony and beauty, devoted to fine craftsmanship, good, space, proportion, order, natural.
Who was Cipe Pineles?
Austrian graphic designer, art director, made career in New York with Seventeen, Charm… became first female member of art directors club
