Study Guide 1 Flashcards
1
Q
Name two traditional approaches to writing history
A
Heroes approach and stylistic and thematic approach
2
Q
What is the Heroes approach?
A
singles out individuals and emphasizes the designer not as a communicator but as a personality.
3
Q
What is the stylistic and thematic approach?
A
treat categories such as ‘corporate identity’
4
Q
what are the expected characteristics of a writing system?
A
letters, symbols, logograms (characters that represent a word or phrase)
5
Q
What is a pictograph?
A
an icon that represents a physical object
6
Q
What is an example of an ideogram?
A
escalator
