Structured Interviews

Question 1

Practical Advantages?

Answer 1

Quick and Cheap- cheap to train interviewers and can only last a certain time due to closed questions.
Quantification- Easy due to closed questions.

Question 2

Ethical Advantages?

Answer 2

Detachment- Participants are detached from interviewer and will not be impacted by ethical issues.

Question 3

Theoretical Advantages?;

Answer 3

Reliability- All questions asked in the same way, research is easy to compare and replicate.
Validity- Achieves positivist validity by being measurable data.
Response Rate- Hard to turn down face to face request.

Question 4

Practical Disadvantages?;

Answer 4

Inflexibility- unable to follow any interesting leads due to closed questions.

Question 5

Ethical Disadvantages?

Answer 5

Sensitive- No rapport, difficult to discuss sensitive subjects.

Question 6

Theoretical Disadvantages;

Answer 6

Response Rate-unrepresentative as those who cannot participate are WC
Validity- Lie or Misunderstand questions.

Question 7

Practical case for UI;

Answer 7

YouGov- Telephone Interview on Political Attitudes;
Low Response Rate