Strategy and implementation strategy growth Flashcards
What are some methods of growth?
Merger
Franchising
Takeovers
What is horizontal intergration?
When 2 businesses in the same stage integrate.
Facebook buying instagram
What is vertical integration?
When 2 businesses are in different stages integrate
Tesco buying Bookers wholesaler
What is conglomerate intergration?
When a business buys a completed unrelated business
Amazon buying whole foods
What are some advantages of horizontal integration?
Reduces competitors
Increases market share
What are some disadvantages of horizontal integration?
Leadership and cultural clash
Reduces flexibility
What are some advantages of vertical integration?
Cost savings
Quality control
Supply chain stability
What are some disadvantages of integration?
Loss of focus
Reduces flexibility
What are some advantages of conglomerate integration?
Opportunity for innovation
Better business reputation
Strategic exit solution
What are some disadvantages of conglomerate integration?
Resistance from shareholders
Potential for bad performance
What is organic growth?
Growth using the businesses resources
What is inorganic growth?
Growth from help from external resources
What are some methods to grow organically?
New product
New market
Franchising
Diversification
What are some methods to grow inorganically?
Integration
Takeover
Merger
What are some advantages of organic growth?
Less risky
Greater consistency
Can be steady
Less loss of control