Strategy and Engagement

Question 1

Goals of ISO 26000

1. O G
2. H R
3. L P
4. E
5. F O P
6. C I
7. C I and D

Answer 1

1. Organizational Governance
2. Human Rights
3. Labour Practices
4. Environment
5. Fair Operating Practices
6. Consumer Issues
7. Community Involvement and Development

Question 2

What is an issue?

Answer 2

A trend or condition that, if continued, would have a significant effect on how a company operates.

A type of problem the resolution of which will prevent a crisis from unfolding.

Question 3

What is issues management?

Answer 3

Anticipatory strategic management process to detect and respond to emerging trends of changes in their socio-political environment.

Question 4

What is social issues management?

Answer 4

Taking a stand on social issues.

Question 5

What is crisis communications?

Answer 5

The need to repair damaged images after a crisis or disaster.

Aims at safeguarding reputation, maintaining positive brand association, curtailing financial impact and restoring trust.

Question 6

What is a crisis?

Answer 6

An event that threatens a company’s reputation, image or credibility among stakeholders, or an event that threatens / hinders operations in the short or long term.

Question 7

Stages of a crisis
1. P-c
2. S
3. M
4. R
5. A

Answer 7

1. Pre-crisi
2. Start
3. Maintenance
4. Resolution
5. Assessment

Question 8

What is internal communicationS

Answer 8

Channels and vehicles (tactics)

Question 9

What is internal communication

Answer 9

Discipline that provides strategy and planning - helps employees be aware; communicates the “why”; creates consistency

Question 10

Five Cs of internal communications

Answer 10

Culture
Clarity
Connection
Collaboration
Community

Question 11

Outputs

Answer 11

Tactics delivered

Question 12

Outtakes

Answer 12

Focus on consumptions, whether the employees received, paid attention to, comprehended or retained particular information.

Examples: Awareness, knowledge, understanding

Question 13

Outcomes

Answer 13

Evident of changes to or reinforcement of opinions, attitudes and behaviours.

Examples: Attitudes, advocacy, trust

Question 14

Organizational impact

Answer 14

Influence on organizational performance.

Examples - Productivity, innovation, continuous improvement, reputation, employee retention, safety

Question 15

Employee engagement for Internal Comms

Answer 15

Internal comms is the action
Employee engagement is the reaction or outcome

Question 16

4 Ps of Engagement

Answer 16

Performance
Participation
Promotion
Pride

Question 17

Intercultural

Answer 17

Interaction between two different cultures

Question 18

cross-cultural

Answer 18

A process of creating a sharing meaning among people from different cultural backgrounds using a variety of means.