Ethics

Question 1

Code of Ethics #1 (Honest)

Answer 1

I am honest. My actions bring respect for and trust in the communication profession.

Question 2

Code of Ethics #2 (Accurate)

Answer 2

I communicate accurate information and promptly correct any errors.

Question 3

Code of Ethics #3 (Obey)

Answer 3

I obey laws and public policies; if I violate and law or public policy, I act promptly to correct the situation.

Question 4

Code of Ethics #4 (Protect)

Answer 4

I protect confidential information while acting within the law.

Question 5

Code of Ethics #5 (Support)

Answer 5

I support the ideals of free speech, freedom of assembly, and access to an open marketplace of ideas.

Question 6

Code of Ethics #6 (Sensitive)

Answer 6

I am sensitive to others cultural values and beliefs.

Question 7

Code of Ethics #7 (Credit)

Answer 7

I give credit to others for their work and cite my sources.

Question 8

Code of Ethics #8 (Benefit)

Answer 8

I do not use confidential information for personal benefit.

Question 9

Code of Ethics #9 (Conflicting)

Answer 9

I do not represent conflicting or competing interests without full disclosure and the written consent of those involved.

Question 10

Code of Ethics #10 (Accept)

Answer 10

I do not accept undisclosed gifts or payments for professional services from anyone other than a client or employer.

Question 11

Code of Ethics #11 (Guarantee)

Answer 11

I do not guarantee results that are beyond my power to deliver.

Question 12

Global Standard #1 (Represent)

Answer 12

Communications professionals represent the voice of an organization as it interacts with stakeholders.

Question 13

Global Standard #2 (Life)

Answer 13

The communications professional brings organization to life with a brand voice that aligns its verbal, visual and digital messages and activities with its mission and vision.

Question 14

Global Standard #3 (Efficiently)

Answer 14

By clarifying the brand, comms professionals also help ensure the organization runs efficiently and effectively.

Question 15

Global Standard #4 (Comms plan)

Answer 15

Comms professionals build a strategic comms plan based on thorough research, they communicate with a variety of audiences in a range of styles, they develop and edit content, and they assess where and how to communicate and how to evaluate the results of their work.

Question 16

Global Standard #5 (Conscience)

Answer 16

They act as the organization’s conscience and strive for its financial, social and environmental sustainability.