Strategy Flashcards
Definition of Strategy
The formation of organizational objectives, scopes and action plans for gaining advantage.
(Defines the organizations intent)
What is Strategy Formulation?
The process of conceptualizing the organizations mission, identifying it’s strategy and developing long range organization performance goals.
What is Strategy Implementation?
The act of putting long (can span 8 years), mid (can span 5 years) and short (1-2 years) range of plans in place. Ex: how performance goals will be achieved, activities managers and employees undertake, etc
What is the Emergent Strategy?
The plan that changes incrementally due to environmental changes.
What is the Intended Strategy?
The formulated plan.
What is the Realized Strategy
The implemented plan.
What is the Discarded Strategy?
Deemed inappropriate due to changing circumstances.
Stakeholders of Strategy
owners, shareholders, leaders, managers, employees, candidates, union, etc
What are the main Strategic Types
Restructuring Strategies
Growth Strategies
Stability Strategies
Definition of a Corporate Strategy
Organizational-level decisions that focus on long term survival
What are the types of Restructuring Strategies?
- Turnaround strategy: an attempt to increase the viability of an organization. (ex. layoffs, getting rid of unprofitable products, making the organization more efficient).
- Divestiture: The sale of a division or part of an organization.
- Liquidation: the termination of a business and sale of it’s assets.
- Bankruptcy: A formal procedure in which an appointed trustee in bankruptcy takes possession of a businesses assets and disposes of them in an orderly fashion.
What are the types of Growth Strategies?
- Acquisition: the purchase of one company by another
- Merger: 2 organization combine resources and become one
- Incremental Growth: can be achieved by expanding client base, increasing products and services, changing the distribution network, etc.
- International growth: seeking new customer markets.
What is a Business Strategy?
Focuses on one line of business. Concerns itself with how to build a strong competitive position.
What is the Strategic Planning Process?
- Establish the mission, vision and values.
- Develop objectives.
- Analyze the external environment.
- Identify the competitive advantage.
- Determine the competitive position.
- Implement the strategy.
- Evaluate the performance.
What is a mission statement?
An articulation of the purpose of the organization and the value it creates to its customers.
What is a vision statement?
Defines an organizations long term goals.
What are values?
The basic beliefs that govern individual and group behaviour in an organization.
Conveys a sense of identity for employees
What is a Competitive Advantage?
The characteristics of a firm that enable it to earn higher rates of profit than its competitors.
What are 2 types of goals when developing objectives?
- Soft Goals: Ex: better leaderships or defining corporate social responsibility
- Hard Goals: Ex: achieving 10% net assets by the end of the year
What method is used to analyze the environment?
SWOT - Strengths, Weaknesses, Opportunities & Threats
- External Environment: Threats and Opportunities (Ex: are there employees being laid off from another company that we can hire to meet our growth strategy.)
- Internal Environment: Strengths and Weaknesses (Ex: Are we good at learning and development?, Good at securing customers or old ones?)
What are Tangible Assets?
Assets that have substance and can be consumed. Include raw materials, finished goods, property and buildings.
What are Intangible Assets?
Assets that are not concrete such as reputation and goodwill. Include the perception and reputation of the company. Goodwill is the premium placed on the value of the organization - based on good customer and employee relations for example. Can be the difference between what was paid and what the company was estimated to be worth. For example, paid 3 billion to merge and acquire and the company was work 2.5 billion, the difference would be the Goodwill.
What are Capabilities?
The collective skills, abilities and expertise, and core competencies. Represent the human capital assets to take advantage of to secure themselves in the environment.
What is the definition of Value Proposition?
A statement of the benefits your products or services provide in the marketplace. Customers want something valuable based on their needs and preferences. This is also true for Employees. Important to note the tangible and intangible benefits the employees receive. Results in increased employee retention. An employee value proposition defines the competitive position of your employment brand.