Strategic Planning A - Market and Risk Analysis Flashcards
Contribution Margin Ratio =
(Sales Price - Variable Cost) / Sales Price
Breakeven units =
Fixed Costs / (Price per unit - Variable cost per unit)
Breakeven units =
Annual Fixed Costs / Contribution Margin
A risk analysis technique based upon utility theory that compels the decision maker to choose at what point he/she is indifferent to the choise between a certain amount of money and the expected value of a risky amount is
certainty equivalent adjustment
Using a real options approach in capital investments planning helps managers in dealing with
uncertainty
Probability (risk) analysis is
an extension of sensitivity analysis
Probability analysis has the characteristics of:
- being used with an infinite # of outcomes
- the largest possible probability is 1.00
Sensitivity analysis determines
how the results will change if the original data or the underlying assumptions change
Strategic plan is
a document that assists a business with implementing its long-term goals and mission statement
The first step to complete in performing the strategic planning process is
create a mission statement
Sensitivity analysis in an investment project proposal
calculates the change in the result due to a potential change in the project’s CF
Techniques for assessing the potential effect of risk in a capital budgeting project include:
- sensitivity analysis
- adjusting req. rate of return
- adjusting estimated future cash inflows
- adjust payback period
Strategic planning establishes
the general direction of the organization
Strategic planning answers the questions:
- what product or service do we supply
- who are our customers
- how can we perform well
Correlation coefficient is
a measure of how closely 2 variables move in relation to one another; indicates which direction and by how much