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ALR300
> Strategic Planning > Flashcards
Strategic Planning Flashcards
Study These Flashcards
ALR300
(11 decks)
Strategic Planning
phase 1) Formative Research
Goals and Objectives
Presentations
phase 2) Campaign Strategies
Campaign Messages
implementing the Strategic Plan
Budgeting and resources
Public relations campaigns
phase 3) Tactics
Phase 4) Evaluative research
