Strategic Planning

Question 1

Not only measured by financial bottom line but on what outcomes are expected by the business; this could be exceptional education, brand positioning, quality of contacts made through networking or sales generated by the event.

Answer 1

Business Value

Question 2

The process by which an organization develops its long range plan of action; could be a continuum from the development role (actively setting strategic goals) to the implementation role (responding to strategic direction set by the organization).

Answer 2

Strategic Planning

Question 3

In Strategic Planning, asking - how will we achieve our organization’s mission through our meetings?

The event professional is actively setting strategic goals, as well as designing the event to meet stated objectives.

Answer 3

Development Role in Strategic Planning

Question 4

In Strategic Planning, asking - how will this event achieve organizational goals? How do we best achieve the defined event goals to meet performance expectations?

The event professional responds to the strategic direction set by the organization. Their role is to fully understand the strategic goals for the organization and the event, and then develop objectives to achieve those goals.

Answer 4

Implementation Role in Strategic Planning

Question 5

3 phases of Strategic Planning

Answer 5

Discovery, Analysis & Planning

Question 6

Acquiring a deep understanding of the organization- trends affecting it, business objectives and strategies, historical and cultural issues, and current formal and informal processes

strategic planning phase

Answer 6

Discovery

Question 7

Depending on the size, type and culture of the organization, information/data on past event should be collected (e.g. results financial and non-financial, ways decisions were made, total direct and indirect costs)

Strategic planning phase

Answer 7

Analysis

Question 8

Once discovery and analysis phases are complete, the final phases includes mission statement, goals and objectives for the event; business environment analysis; implementation plan; sales, marketing and communication plan; financial plan; key performance indicators (KPIs)

Strategic planning phase

Answer 8

Planning

Question 9

Criteria of SMART goals (+bonus 2)

Answer 9

Specific, measurable, attainable, relevant, time-based

SMARTER includes Ethical & Recorded

Question 10

Defines the purpose of the organization. It generally remains unchanged over time.

Answer 10

Mission Statement

Question 11

Broad and general; they are expected to be achieved over a long-term horizon and are used to achieve the mission.

Answer 11

Goals

Question 12

Specific and narrow and used to achieve a goal. These tie directly to evaluation measures.

Answer 12

Objectives

Question 13

Quantifiable measurements of critical success factors for an organization; applied to events in order to measure how effectively goals and objectives are being met.

Answer 13

Key performance indicators (KPIs)

Question 14

An event with a balanced approach to economic activity, environmental responsibility and social progress.

Answer 14

Sustainable event

Question 15

Plan that considers environmental, social and economic favors related to the production of the event and integrates these favors into the planning process.

Answer 15

Sustainability Management Plan

Question 16

The standards (prescriptive checklist approach) are a series of specific performance requirements, often with metrics for both the planner and supplier to satisfy in nine areas of event management: accommodations, audiovisual, communications, destination selection, exhibits, food and beverage, meeting venue, on-site office and transportation.

Answer 16

Accepted Practices EXchange/ASTM Environmentally Sustainable Meeting Standards

Question 17

Process-oriented management program for event organizers developed to define the systems needed to implement sustainable event practices

Answer 17

International Organization for Standardization’s 20121 Event Sustainability Management Systems (ISO 20121)

Question 18

An international protocol for reporting on the economic, environmental, and social outcomes of sustainable events

Answer 18

Global Reporting Initiative Event Organizers Sector Supplement (GRI EOSS)

Question 19

Transportation sustainability practice in which vehicles are turned off when not in use

Answer 19

No idling policy

Question 20

F&B sustainability practice involving two or more groups in the same venue using the same menus to reduce waste and cost

Answer 20

Ganging menus

Question 21

The ability of an organization to continue to operate during and after an emergency, crisis, or disaster occurs

Answer 21

Business continuity

Question 22

The ability of the event professional to carry off the event as planned in the event of an emergency, crisis or disaster.

Answer 22

Contingency planning

Question 23

1) Critiquing and rating the overall success of an event, or part of an event; 2) a systematic process to determine value of an activity

Answer 23

Evaluation

Question 24

Descriptive information that is a record of what is observed, presented in narrative by the respondent. Also referred to as “soft data”

Answer 24

Qualitative data

Question 25

Qualitative method of research utilizing a small selection of representatives from a larger stakeholder group; led by a facilitator to share their thoughts in an issue or product

Answer 25

Focus group

Question 26

A research method based upon selecting a portion of a population for study

Answer 26

Sampling

Question 27

Information that is represented numerically to assign ranks or scores or determine averages or frequencies. Also called “hard data”

Answer 27

Quantitative data

Question 28

The scale is a measure of attitudes with a numbered point, through neutral center, to an opposite point.

Answer 28

Likert scale

Question 29

A method of sampling in which each member of the population has an equal chance of being included in the sample.

Answer 29

Simple random sample

Question 30

An internationally used term for the events industry

Answer 30

Meeting, Incentive, Conference/Congress, and Exhibition (MICE)

Question 31

A financial ratio indicating the degree of profitability. Calculated as NET MONETARY BENEFITS / Meeting costs x 100

Answer 31

Return on Investment (ROI)

Question 32

An end product that has completed its life cycle as a consumer item and would otherwise have been disposed of as a solid waste. Includes recyclables collected such as office paper, cardboard, aluminum cans, plastics, and metals.

Answer 32

Post consumer material

Question 33

The total value of an event, including secondary spending (indirect and induced) on the host destination’s local economy over and above the original direct spending.

Answer 33

Economic Impact (Total)

Question 34

Occurs when employees in a host destination’s travel industry and its suppliers spend their wages in the local economy. The chain of buying and selling among businesses and employees continues until the original direct spending leaks out of the local economy.

Answer 34

Induced spending

Question 35

All expenditures associated with an event that flows into the host destination’s local economy. This includes attendee spending, exhibitor spending and event organizer spending.

Answer 35

Direct spending

Question 36

A compilation of separate industry standards related to improving the environmental and social impact of events

Answer 36

Events Industry Council Sustainable Event Standards

Question 37

A sample of a statistical population in which all members of the population have an equal probability of being selected; used as an unbiased representation of the population

Answer 37

Random sample

Question 38

A focused approach on increasing efficiency and reducing costs across an organization for all its events, typically using specialized software to centrally track all aspects of meeting expenditures across a department or organization.

Answer 38

Strategic Meetings Management Program (SMMP)

Question 39

Measurement of the benefit revived for participating at an event based in pre-determined objectives of success

Answer 39

Return on Objectives (ROO)

Question 40

Total economic impact divided by direct spending

Answer 40

Economic multiplier

Question 41

Expenditures associated with downstream supply chain interactions, such as when facilities at which meetings occur require inputs such as energy or food ingredients

Answer 41

Indirect spending

Question 42

Is the point at which enough carbon is offset it sequestered to cover a specific amount of carbon generated by a manufacturing process, transportation method, product usage, building or individual.

Answer 42

Carbon neutral

Question 43

Given to respondent to answer directly; benefits include ease of use, creation and distribution but may have low response rate or May result in biased responses depending on wording

Answer 43

Surveys

Question 44

Allows respondents to hear the question completely but can be skewed by adding words or changing the nature of the question, or if the respondent is favorably or unfavorably influenced by the person asking the questions.

Answer 44

Questionnaire