Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

CMP > Strategic Planning > Flashcards

Strategic Planning Flashcards

1
Q

Not only is measured by the financial bottom line, but on what outcomes are expected by the business

A

business value

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

_______ involves the “what” and “why” of a meeting, which drives the “how” or the planning of the meeting

A

strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

_______ ________ is the process by which an organization develops is long range plan of action

A

strategic planning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

How will we achieve our organization’s mission through our meetings?

A

development role in strategic planning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

How will this event achieve organizational goals? How do we best achieve the defined event goals to meet organizational performance expectations?

A

implementation role in strategic planning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Strategic planning includes three distinct elements:

A

discovery, analysis, and planning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

A common methodology for developing objectives is called ______

A

SMART

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What does SMART mean?

A 
Specific
Measurable 
Attainable 
Relevant 
Time-Based
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What does SMARTER mean?

A 
Specific 
Measurable 
Attainable 
Relevant 
Time-Based
Ethical 
Recorded
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Involves developing and applying an organized system of policies, procedures, and tools that enable an organization to reduce costs, leverage overall spending, and provide optimum service levels related to meetings

A

strategic meeting management

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What does SMMP mean?

A

strategic meetings management plan

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Defines the purpose of the organization. It generally remains unchanged over time.

A

mission statement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

________ are broad and general; they are expected to be achieved over a long-term horizon and are used to achieve the mission.

A

goals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

_______ are specific and narrow and used to achieve a goal. They tie directly to evaluation measures.

A

objectives

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Quantifiable measurements of critical success factors for an organization. They can be applied to events in order to measure how effectively goals and objectives are being met.

A

KPI’s or key performance indicators

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Helps reduce the impact of events on the environment and can improve the financial outcomes for the organization

A

sustainable or “green” events

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What does SMP mean?

A

Sustainable management plan

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

An event with a balanced approach to economic activity, environmental responsibility, and social progress

A

sustainable event

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What are the 4 Rs?

A

Rethink, Reduce, Re-use, and Recycle

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

What are the nine APEX/ASTM environmentally sustainable meeting standards?

A

accommodations, audiovisual, communications, destination selection, exhibits, food and beverage, meeting venue, on-site office, and transportation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

A prescriptive checklist that mandates certain activities and metrics

A

APEX/ASTM

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Oriented towards overall management processes for sustainable events

A

ISO

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

A reporting protocol for sustainable events

A

GRI EOSS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

What are the internal factors that need to be considered when determining the feasibility of an event?

A

History, financial feasibility, role of the event in organization’s finances and strategy, availability of human resources, commitment, marketing and branding considerations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

What are the external factors that need to be considered when determining the feasibility of an event?

A

Audience, industry, economic context, applicable legislation or regulatory requirements, economic and social impacts, risks

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

What types of requirements are needed to carry out an event?

A

• Financial Resources, Human Resources, Marketing and Public Relations, Technology, Logistical, Event Specific Resources, Legal or Regulatory Requirements, Evaluation Resources, Sustainability, Safety and Security.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

What information is included in a financial summary?

A
  • Historical Income and Expense Statements
  • Cash Flow Statements from Previous Events
  • Budgeting for Best and Worst-Case Scenarios
  • Do any of the Financial Decisions relating to a Meeting or Series of Meetings impact the Policies at an Organization?
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

How are KPI’s used to measure how well the goals and objectives for an event are being met?

A

Financial, Registration, Education, Exhibitors, Motivation, Sustainability, Planning, Marketing, and Evaluation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

The practice of directly benefiting producers in the developing world by buying straight from them at a guaranteed price

A

Fair trade

30
Q

Involves two or more groups in the same venue using the same menus; significantly reduces waste and cost

A

ganging menus

31
Q

Vehicles are turned off when not in use

A

No-idling policy

32
Q

Plan that considers environmental, social and economic factors related to the production of the event and integrates these factors into the planning process

A

Sustainability management plan

33
Q

Waste materials that go through any physical transformation, such as composting, separation or sorting in preparation for recycling or reuse

A

waste diversion

34
Q

What are the benefits of a sustainable event?

A
  • Economic savings through the efficient use of resources and reduction of waste
  • Reducing corporate risks by protecting reputations and being in compliance with standards and laws
  • Contributing to favorable community legacies which can support brand trust and loyalty
  • Positioning the brand as a thought leader or innovator in it’s industry and a responsible business that considers it’s impact on the environment and society
  • Positive public relation opportunities from meaningful community service projects
  • Participant and worker health from the improvement of air quality and the elimination of chemicals
35
Q

What are the three major sustainable event standards and protocols and how do they compare to each other?

A

APEX/ASTM, ISO, and GRI EOSS

ISO does not require a specific, pre-determined set of performance requirements.
GRI is not a standard, it is a reporting protocol

36
Q

What are ten ways to improve the environmental and social responsibility of an event?

A

Choose food that is in season
Choose seafood that is from sustainable fisheries
Choose certified fair trade or organic products
Buy in bulk
Offer vegetarian or vegan meals
Order food based off of history
Require the unused food to be donated
Ganging menus
Offer disposable or biodegradable packaging materials
Re-duse, re-use, recycle

37
Q

The ability of an organization to continue to operate during and after an emergency, crisis, or disaster.

A

Business continuity

38
Q

Addresses the ability of the event professional to carry off the event as planned as well as the business as a whole.

A

Contingency planning

39
Q

Encompasses both successes and challenges and is an ongoing process that serves as a planning tool for innovation and improvement. It also establishes how success is defined.

A

Evaluation plan

40
Q

__________ is an essential part of strategic planning. It answers the question “Did we accomplish what we set out to accomplish?”

A

Measurement

41
Q

_________ informs stakeholders in a commonly understood business format of the financial success of the event.

A

ROI

42
Q

Return on Investment is calculated as:

A

ROI (%) = Net Monetary Benefits/ Meeting Costs x 100

43
Q

Measures event basics, such as the number of attendees, costs and efficiencies.

A

Inputs/ indicators

44
Q

Tracks attendee reaction to the event and intention for follow up action

A

Reaction and perceived value

45
Q

Measures what the participants learned during the program

A

Learning

46
Q

Measures how the attendees apply what they learned during the event.

A

Application and Implementation

47
Q

Considers the changes to the business, such as productivity, revenue, or employee engagement

A

Impact and Consequences

48
Q

Measures the ratio of business impacts to meeting costs.

A

Return on Investment

49
Q

Measures the benefits from an event that cannot or should not be converted into monetary values, such as leadership skills or customer satisfaction

A

Intangibles

50
Q

Data that is collected ahead of the event. Allows you to shape the program to the participants’ needs.

A

pre-event data

51
Q

Evaluations conducted during event, which allows you to make adjustments to improve participant satisfaction and comfort

A

on-site data

52
Q

Evaluations that are conducted after the event. Should be tailored to the audience and measures the longer-term impact.

A

post-event data

53
Q

_________ can be done electronically and can be integrated with registration or ticket sales to improve the number of responses.

A

pre-event data

54
Q

__________ may require staffing to distribute and collect evaluation forms, or mobile application.

A

on -site data

55
Q

________ may involve electronic distribution or mail in surveys, phone surveys, or focus groups

A

Post-event data

56
Q

______ is only valuable if it is interpreted and converted into knowledge

A

Data

57
Q

________ and ________ are the most popular type of evaluation tools for events.

A

surveys and questionnaires

58
Q

________ are given to the respondent and the respondent answers directly on the ________.

A

Surveys

59
Q

_________ are typically administered in person or by phone, but a person reads the question to the respondent and marks the respondent’s answers.

A

Questionnaire

60
Q

Two types of data that are collected through surveys.

A

Qualitative and quantitative data

61
Q

“Hard data”

A

Quantitative data

62
Q

“Soft data”

A

Qualitative data

63
Q

Represented numerically, allowing comparison of data by assigning ranks or scores, or by determining averages and frequencies of responses. It is often used in executive summaries, promotions, and membership materials.

A

Quantitative data

64
Q

Descriptive record of participants’ observations or behavior. Allows the participants to answer in their own words.

A

Qualitative data

65
Q

It adds the “why” to the “what” in regards to data.

A

Qualitative data

66
Q

What are the four basic formats for survey questions?

A

Open-ended questions
Checklist
Two-way questions
Multiple choice questions

67
Q

The risk management plan should be evaluated to verify if it includes the possible, potential risks:

A

Accident or illness of attendees, speakers or entertainers
Natural disaster
Civil unrest
Inability for attendees, speakers, or entertainers to travel to meeting
Other risks specific to organization

68
Q

Compare business continuity planning and contingency planning

A

Business continuity addresses the business as a whole when dealing with an emergency crisis or disaster while contingency planning focuses on the event professional to carry off the event as planned.

69
Q

What are the five levels of measurement?

A 
o	Financial Results
o	Program Elements
o	Exhibits
o	Site and Logistics 
o	Services
70
Q

What are the three phases of data collection?

A

Pre-event data
On-site event data
Post-event data

CMP (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions