Strategic Management Flashcards
Define Strategy
- Constant search for ways in which the firm’s unique resources can be deployed in changing circumstances (Rumelt 1984)
- Choosing a unique and valuable position rooted in systems of activities that are much more difficult to match (Porter 1996)
- Basic long term goals of an enterprise and the adoption of courses of action and the allocation of resources necessary for achieving these goals (Chandler, 1962)
- Strategy is the creation of a unique and valuable position involving a different set of activities that are different from rivals
- Strategy is a number of links and components that when put together to create the best “fit” that leads to companies being able to create an advantage that cannot be recreated by imitators
- Effective strategy formulation involved four key elements: company strengths and weaknesses, industry economic and technical opportunities an threats, the personal values of key implementers, and lastly the broader societal expectations
How would you define strategy as a scholarly field?
- To understand the business concepts that effect firm performance by identifying the firm’s best practices and sources of sustained competitive advantages that contribute to the success of the organization in their external environments.
- Strategic management is a brokering field that enables researchers to pursue multiple research opportunities by members of different disciplines.
o 5 branches of organizational economic
TCE, RBV, Property Rights, Positive Agency Theory, Evolutionary Economic
o SM and benefits to organization Why is it important that organizations incorporate strategic management into their business model, cultural, and production processes? )
The business policy was viewed as a course and not a field of study by certain scholars (Schendel & Hatten, 1972). Research in business policy had primarily been a series of inductive generalizations of case studies, theories have been ambiguous and untested, and have not progressed swiftly (Camerer, 1985). At the time, the views of Business Policy had their origins in the Harvard Business School. In the late fifties, the study by Gordon and Howell (1959) of American business education endorsed the importance Harvard and some others placed on Business Policy (Schendel & Hatten, 1972). However, scholars believed that a broader view of Business Policy was needed (Schendel & Hatten, 1972). In 1979, Schendel and Hofer changed the name of the field from business policy to strategic management. Strategic management is an interesting academic discipline for several reasons and has a significant influence on how managers and organizations conduct daily operations and seek to create sustainable competitive advantages. Strategic management is an academic field that has been linked to economics, sociology, marketing, finance, and psychology. However, the new view had its own challenges. The main challenge of the field was determining exactly what it is? The questions of what does it mean to be doing research in strategic management? What does it take to be seen as a strategic management scholar? These questions have also remained unanswered for a majority of the developmental stages of the field. Another challenge is that researchers focused on everything but addressing the basic question of what strategic management really is. Researchers focused on the field’s emphasis as it related to the firm (Hoskisson et al. 1999), Summer et al., (1990) focused on the historical progression and status of doctoral education in the field; and Ramos-Rodriguez and Navarro (2004) used citation analysis to chart the intellectual progression of the field. The field of strategic management intersects with several other well-developed fields and is highly contestable and ambiguous (Hambrink, 1990; Spender, 2001). This leaves the field open to intellectual and practical attack (Nag, Hambrick & Chen, 2007). Strategic management at its early development stages was a field that had no clear direction and has not been clearly defined, which was another challenge. The field had a variety of definitions that addressed or referred to general managers, the firm/organizations as the general unit of analysis, the importance of organizational performance or success, the external environment, internal resources (Bracker, 1980), and strategy implementation. To address these and other challenges Nag, Hambrick, Chen (2007), conducted two studies. The first gathered scholars together to try to distinguish what strategic management research is through the analysis of abstracts, which lead to the use of automated text analysis to identify the distinctive lexicon of the field. From this, the authors were able to derive the implicit consensual definition of strategic management. The second built off of the first and involved surveying boundary-spanners who are scholars who work in both strategic management and another field like economics, organizational behavior, and psychology. These scholars were utilized to stringently test the validity of the implicit definition developed in the first study. Based on these two studies Nag, Hambrick, Chen (2007), developed the definition that the field of strategic management deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments. The benefit of having this definition is that it allows strategic management scholars to frame the debate about what they want the field to become, or how they want it to change. Further, the studies conducted suggest that strategic management acts as an intellectual brokering entity, which captures business policy as a concept and allows scholars to simultaneously pursue multiple research orientations by members who hail from a wide variety of disciplinary backgrounds. Strategic management allows for organizations to identify and manage their sources of sustainable competitive advantages, which can be found in different places at different points in time within the industry (Collins, 1994). Over time, strategic management can contribute to an organization because it helps make the link between internal characteristics and an organization’s long-term performance and survival (Meyers, 1991). Without a strategy, firms would be unguided on which direction to pursue to help maintain the longevity of the organization and how to accurately target their target market and bring services and products that meet consumer needs. Strategic management can be used to seek to organize, allocate and account for the equally unpredictable activities of personnel, production, and external competition (Negus, 1998). This accountable gained through strategic management aids upper-level management in maintaining financial performance, the well-being of employees, and social responsibility of the organization (Hambrick et al., 1996).
o 4 theories in SM
In 1988, Williamson published the seminal article related to transaction cost economics (TEC). TCE adopts a comparative contractual approach to the study of an economic organization in which the transaction is made the basic unit of analysis and the details of governance structures and human actors are brought under review (Eisenhardt, 1989). The core idea in agency theory is the notion of goal incongruence between an agent and a principal Jensen & Meckling, 1976). The concept of information asymmetry is central to principal-agent models: the agent is assumed to possess private information that the principal is only able to acquire with added cost and effort (Baiman, Evans, & Noel, 1987). Although agency theory was originally conceptualized at the individual level of analysis, it has previously been applied to understand principal-agent conflicts in interfirm relationships such as outsourcing alliances because its basic assumptions hold irrespective of whether the involved entities are individuals or organizations (Reuer & Ragozzino, 2006), which is how it can be integrated with TEC. Both theories deal with bounded rationality and opportunism. Bounded Rationality is the idea that in decision-making, the rationality of individuals is limited by the information they have, the cognitive limitations of their minds, and the finite amount of time they have to make a decision (Eisenhardt, 1989). Opportunism is a deep condition of self-interest seeking that contemplates guile (Eisenhardt, 1989). Transaction cost theory and agency theory essentially deal with the same issues and problems. Where agency theory focuses on the individual agent, transaction cost theory focuses on the individual transaction. Agency theory looks at the tendency of directors to act in their own best interests, pursuing salary and status. Transaction cost theory considers that managers (or directors) may arrange transactions in an opportunistic way (Tiwana & Bush, 2007; Kaplan, 2015).
See following for other two theories and the compare and contrast
• Contrast the difference between Porter’s Five Forces and Barney’s resource Based View theory for
o SM & Business policy
Strategic management is an interesting academic discipline for several reasons and has significant influence on how managers and organizations conduct daily operations and seek to create sustainable competitive advantages. Strategic management is an academic field that has been linked to economics, sociology, marketing, finance, and psychology. In 1979, Schendel and Hofer changed the name of the field from business policy to strategic management. The main challenge of the field was determining exactly what is it? The questions of what does it mean to be doing research in strategic management? what does it take to be seen as a strategic management scholar? have also remained unanswered for a majority of the developmental stages of the field. Another challenge is that researchers focused on everything but addressing the basic question of what strategic management really is. Researchers focused on the fields’ emphasis as it related to the firm (Hoskisson et al. 1999), Summer et al., (1900) focused on the historical progression and status of doctoral education in the field; and Ramos-Rodriguez and Navarro (2004) used citation analysis to chart the intellectual progression of the field. The field of strategic management intersects with several other well-developed fields and is highly contestable and ambiguous (Hambrink, 1990; Spender, 2001). This leaves the field open to intellectual and practical attack (Nag, Hambrick & Chen, 2007). Strategic management at its early development stages was a field that had no clear direction and has not been clearly defined, which was another challenge. The field had a variety of definitions that addressed or referred to general managers, the firm/organizations as the general unit of analysis, the importance of organizational performance or success, the external environment, internal resources (Bracker, 1980), and strategy implementation. To address these and other challenges Nag, Hambrick, Chen (2007), conducted two studies. The first gathered scholars together to try to distinguish what strategic management research is through the analysis of abstracts, which lead to the use of automated text analysis to identify the distinctive lexicon of the field. From this the authors were able to derive the implicit consensual definition of strategic management. The second built off of the first involved surveying boundary-spanners who are scholars who work in both strategic management and another fields like economics, organizational behavior, psychology. These scholars were utilized to stringently test the validity of the implicit definition developed in the first study. Based on these two studies Nag, Hambrick, Chen (2007), developed the definition that the field of strategic management deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments. The benefit of having this definition is that it allows strategic management scholars to frame the debate about what they want the field to become, or how they want it to change. Further the studies conducted suggest that strategic management acts as an intellectual brokering entity, which thrives by enabling the simultaneous pursuit of multiple research orientations by members who hail from a wide variety of disciplinary and philosophical regimes.
o Porters 5 Forces
Potters five forces related to resource based view and look at barriers to entry at the industry level, and the five forces model says that some industries are easy to get into and others are not.
o What is tacit knowledge?
Knowledge occupied by knowledge that cannot be articulated (nelson, an evolutionary theory of economic change pg. 76)
o What is an idiosyncratic resource?
Unique resources that cannot be recreated for transferable from company to company through human capital. Example would be knowledge created by employees, group work to develop an idea or product
o What is the research process?
The continuous expansion of knowledge involving the generation, refutation and application of theories
o What is basic research?
Research that is to acquire knowledge and understanding of a topic or concept
o What is applied research?
Taking basic research and researching it in a specific context or scenario
o What is the Austrian Based View? How does it compare to others like neoclassical and IO?
Porter =barrier to entry
Barney =resources
Austrian =entrepreneurial innovation
o What is a sustained competitive advantage?
Sustained competitive advantage is when the firm is implementing a value creating strategy not simultaneously being implemented by any current or potential competitors and when these other firms are unable to duplicate the benefits of this strategy
o Resource Based View (competitive advantages)
Contributions from:
• IO (Bain 1050; Caves 1980; Porter 1977)
• TCE (Coase 1937, Williamson 1975)
• SM (Andrews, 1971; Rumelt 1974; Ansoff 1955)
Seminal Work
• Barney 1986 & 1991
o Strategic facto markets are where firms acquire needed resources
o Link between resources and sustained competitive advantage
• Lippman & Rumelt 1982
o Introduces the concept of uncertain imitability to explain the origin and persistence of inter-firm differences
• Penrose 1959
o Expansion of firms is largely based on opportunities to use productive heterogeneous resources more effectively
• Rumelt 1984
o Firms are bundles of productive resources whole value will vary due to context
• Teece 1980
• Peteraf 1993
• Wernerfelt 1984
o Tool for analyzing a firms resource position
o Balance between exploiting existing resources and developing new ones
o Refocus strategy on internal aspects of firm
o First mover advantages
o Firm as bundles of resources and heterogeneous and immobile
Assumptions
• Firms can be resource heterogeneous and that resources are imperfectly mobile, meaning resources heterogeneity can be long lasting (Barney 1991)
Attributes of the firm as sources of economic rents and the fundamental drivers of performance and competitive advantages (barney 1991; Rumelt 1984)
Barney 1991-resources are unique if they are (VRIN):
• Valuable= generate economic rents
• Rare (Scarce) =when they are in insufficient supply to satisfy demand (Peteraf 1993) because they are fixed or quasi fixed
• Inimitable
• Non-tradable= can be accumulated but cannot be exchanged on the market as a result of their tacit dimension
• In resource based view resources must have 4 characteristics, what are they?
o Value, rareness, imperfect imitability, and sustainability
• What are the three categories of firm resources?
o Physical capital, human capital, and organizational capital
•
Resources limit the choices of markets to enter and expect profits (Mahoney et al., 1992’ Wenerfelt 1989)
Resources
• Form resources are strengths that firms can use to conceive of and implement strategies that improve its efficient and effectiveness (Barney 1991)
• All assets, capabilities, organizational processes, firm attributes, information and knowledge (Barney 1991)
• Land and equipment, labor, and capital; things that are tangible and intangible (Mahoney et all 1992; Penrose 1959)
Dark side of resources
• Large resource endowments may reduce experimentation (Mosakowski, 2001)
• Managers face dilemma that capabilities simultaneously inhibit and enhance development (Barton 1992)
Peteraf (1993) argues that sustained competitive advantages require four conditions:
• resources heterogeneity=leads to rents
• ex post limits to competition= rents are not competed away
• imperfect factor mobility= resources are semi-permanently bounded to the firm
• ex ante limits to competition= strategic factor markets or accumulations must be imperfect
Penrose stated that RBV borrowed the notion of how resources shape firm behavior and organizational growth over time (Silverman, 2002)
Critiques
• Nothing about the external environment
• Doesn’t meet requirements of a theoretical structure; overly inclusive and imprecise definitions of resources (Priem & Butler 19–)
• Conner 1991 issues that need to be addressed: unique assets, stocks and flows, proxies for resources, and game theoretic approaches. RBV is approaching a threshold as a theory of the firm and is significantly different than the five other theories because its rejects at least one major element of each but it shares similarities.
Future research
• Analyze nature of market failure
In 1980, J. Barney published the now seminal article about the resource-based view (RBV). The fundamental principle of the resource-based view is that the basis for a competitive advantage of a firm lies primarily in the application of the bundle of valuable resources at the firm’s disposal (Werner Felt, 1984; Rumelt, 1984). Achieving sustained competitive advantages allows the firm to earn economic rents or above average returns. In turn, this focuses attention on how firms achieve and sustain advantages. The resource-based view contends that the answer to this question lies in the possession of certain key resources, that is, resources that have characteristics such as value, barriers to duplication and appropriability. A sustainable competitive advantage can be obtained if the firm effectively deploys these resources in its product-markets. Therefore, the RBV emphasizes strategic choice, charging the firm’s management with the important tasks of identifying, developing, and deploying key resources to maximize returns”. (Fahy & Smithee, 1999).
Managers In RBV
• Managers have greater role than in institutional theory.
• Managers hold different expectations so firm resources can be used it a variety of ways
• Management of resources can lead to competitive advantages
TCE
Why do orgs exist and focuses on inter-org transactions as its unit of analysis and holds that the aim of actors is to economize transaction costs
Ability to align transactions with governance structures in a cost economizing way
Agents are boundedly rational and opportunistic
The cost associated with doing business
Related mostly to contracts
How does the firm ensure that things are done correctly by means of contract?
Williamson 1975 = uncertainty, asset specificity, frequency of exchange
Teece 1986 = appropriability
Seminal work
• Coase 1937
• Williamson 1975 a & b; 1981
• Teece 1986
Bounded rationality = It leads to parties not being able to foresee all the possible consequences of a contract (March & Simon 1958)
• Limits in formulating and solving complex problems otherwise actors behave as rational and some opportunistically (Williamson 1975)
Opportunism = Precludes the possibility of uncertainty being made up by promises; don’t play by the rules
•
Criticisms
• TCE focuses on cost minimization; understates the cost or organizing negates the role of social relationships in economic transactions (Barney & Hesterly, 1996)
• Fails to address how those affiliated with org agree on goals
• Cannot explain why some orgs outperform others
o Bounded rationality
It leads to parties not being able to foresee all the possible consequences of a contract (March & Simon 1958)
Limits in formulating and solving complex problems otherwise actors behave as rational and some opportunistically (Williamson 1975)
o Opportunism
Precludes the possibility of uncertainty being made up by promises
o Asset specificity
Asset specificity is a term related to the inter-party relationships of a transaction. It is usually defined as the extent to which the investments made to support a particular transaction have a higher value to that transaction than they would have if they were redeployed for any other purpose.
Physical-Asset Specificity
• Equipment and machinery that produce inputs specific to a particular customer or are specialized to use an input of a particular supplier are examples of physical asset specificity. For instance, the giant presses for stamping out automobile body parts (known as automobile dies) are specific to the automobile manufacturer. Chrysler Intrepid automobile bodies have little value to other automobile manufacturers. The efficiency of boilers in a coal-burning electricity-generation plant can be increased if they are designed for a specific type of coal. However, this means that they are less efficient if they burn coal with differing heat, sulfur, moisture, or chemical content.
Site Specificity
• Site specificity occurs when investments in productive assets are made in close physical proximity to each other. Geographical proximity of assets for different stages of production reduces inventory, transportation, and sometimes processing costs. Consider the production of semi-finished steel. Locating the blast furnace, steelmaking furnace, and casting unit’s side-by-side or check-by-jowl eliminates the need to reheat the intermediate products produced in each stage. So called thermal economics are realized from the fuel savings since side-by-side location means it is not necessary to reheat the intermediate inputs: pig iron and steel ingots (Bain 1959, p. 156). Specificity arises, however, because in many instances the assets are not likely to be mobile - they cannot be relocated at all or without incurring substantial cost.
Human-Assed Specificity
• Human-asset specificity refers to the accumulation of knowledge and expertise that is specific to one trading partner. The design and development of a new automobile model has traditionally been a very complicated and time-intensive process. It involves close collaboration between the car company and its parts suppliers in the design and engineering of component. As a result those suppliers that participate in the design process acquire knowledge specific to the production of those components.
Dedicated Assets
• Dedicated assets by an input supplier are investments in general capital to meet the demand of a specific buyer. The assets are not specific to the buyer, except that if the specific customer decided not to purchase, the input supplier would have substantial excess capacity. In the late 1980s, The NutraSweet Company was the largest producer of the artificial sweetened aspartame by volume was for diet soft drinks, making Coca-Cola and Pepsi the largest buyers. The investment in aspartame capacity by The NutraSweet Company is therefore an example or dedicated assets.
Quelle: Church/Ware, Industrial Organization, Boston 2000, S. 69 f.
o Dynamic view of strategy
Harvard Business review 1999
Sloan Management Review 1999
A company must first identify and colonize a distinctive strategic position in its industry and then excel at playing the game in this position, thus making it the most attractive position in the industry. While competing in its current position, a company also must search continuously for new strategic positions. The company then must attempt to manage both positions simultaneously. As the old position matures and declines, the company must slowly make a transition to the new, at which point, it must start the cycle again. While fighting it out in the new position, it must again search to discover another viable position to colonize.
o Agency theory
Rooted in the study of economics
Interest of principals and agents can diverse in ways that cause cost to principals. These cost can be limited by design of contracts and by the use of governance mechanisms
Firm is the typical level of analysis
Coase 1937- developed foundational thoughts regarding agency theory- firms are composed of nexus of contracts
Can be applied to dyadic relationships
• Power and control between principal and agent
• Barney et all 19996; Scott 1998
Theory of ownership structure of the firm (Jensen & Meckling 1976)
Seeks to understand the causes and consequences of goal incongruence and principal agent problems (Barney et al 1996)
Principal-agent relationship should reflect efficient organization of information and risk bearing cost (Eisenhardt 1989)
Agency theory differs from TCE in it inter-organizational emphasis on the risk attitudes of principals and agents (Eisenhardt 1989)
Agency problems occur whenever the principal delegates authority to the agent and the welfare of the principal is affected by the choices of the agent Arrow 1985
Principal
• Individual or group of individuals who delegates to authority to another to achieve a certain outcome and whose welfare is affected by the choices of the agent (Eisenhardt, 1989)
Agent
• The individual or group of individuals who set out to execute an activity or set of activities to fulfill the principal’s goals or objectives (Eisenhardt 1989)
Agency cost
• Type of transaction cost that needs to be incurred by the principal to protect his or her interest from the probability that agents will engage in behavior that is incongruent with these interest (Barney 1996)
Agency cost arise from division of capital and labor
• Fama & Jensen 1983
• Jensen & Meckling 1976
Agency cost
• Jensen & meckling 1976
o Arise because of the separation ownership and control
o Categories of agency cost
Monitoring by principal (boards)
Bonding expenditures by agents
Residual loss
• Large the firm the higher the agency costs
Eisenhardt 1989
• Agency theory offers unique insight into information systems, outcome uncertainty, incentives, and risk.
• Empirically valid perspective
2 types
• Positivist
o Focused on identifying situations in which the principal and agent are likely to have conflicting goals and then describing the governance mechanisms that limit the agent’s self-behavior
• Principal Agent
o Focus is on determining the optimal contract, behavior vs. outcome between the principal and the agent
Assumptions
• People-self-interest, bounded rationally, risk aversion
• Org- goal conflict among members
• Information-information’s a commodity which can be purchased
Several links to other organizational perspectives including political, contingency, org. control and traction cost (eisenhardt 1989)
Future research
• How does it apply to M&A decision; apply in more empirical context
o Resource dependency theory
Relates to an organization’s behavior to critical resources that the organization need for its survival and functioning. No organization is self-sufficient. Find ways to eliminate or reduce dependency on outside resources or to achieve stability in its relationships with these whom it depends on for resources (Pfeffer & Salancik 1978)
Theory of organizations that explains organizational and inter-organizational behavior in terms of the resources that an organization needs to survive and function
RDT characterizes the corporation as an open system, dependent on contingencies in the external environment
Recognizes the influence of external factors on organizational behavior
Managers can act to reduce environmental uncertainty and dependence
Central to these actions is the concept of power, which is the control over vital resources
Key authors
• Pfeffer & Salanicj 1978
o Organizations determine what resources they need from the environment in order to adapt to its environment
o Need for resources creates dependency
• Thomas 1967
o Exchange or powered dependency model
• Emerson 1962
o Dependency is the opposite of power
Criticisms
• Not specify which accommodations have positive and negative effects on uncertainty
• No discussion of cost
o Social ties
Weak ties are beneficial because it helps to extend your network but you do not need to develop these ties because you have a connection with someone who is a strong tie that bridges you to the weak tie
Three types of capital that can be used in the competitive arena
• Financial
• Human
• Social
o The larger your social capital the higher the rate of return
• Social capital theory