STRATEGIC MANAGEMENT Flashcards
It is the strategic use of business’ resources to reach company goals and objectives.
STRATEGIC MANAGEMENT
It requires reflection on the process and procedures within the organizational as well as external factors that may impact how the company functions.
STRATEGIC MANAGEMENT
It includes setting objectives for the company, reviewing the organization’s internal structure, evaluating current strategies and confirming that strategies are implemented company-wide
STRATEGIC MANAGEMENT
A STRATEGIC PLAN IS A ________
GAME PLAN
FOUR STAGES TO STRATEGIC MANAGEMENT
- ANALYSIS
- FORMATION
- EXECUTION
- EVALUATION
Before planning a new strategic process, you must evaluate the current process to achieve your goal.
ANALYSIS
What is working, What is not working, and What input from organization stakeholders can you gather?
ANALYSIS
TWO TYPES OF ANALYSIS
- SWOT ANALYSIS
- PEST ANALYSIS
is a framework used to evaluate a company’s competitive position and to develop strategic planning
SWOT ANALYSIS
assesses internal and external factors, as well as current and future potential.
SWOT ANALYSIS
is a management method whereby an organization can assess major external factors that influence its operation in order to become more competitive in the market.
PEST ANALYSIS
includes developing a vision and mission, identifying an organization’s external opportunities and threats, determining internal strengths and weaknesses, establishing long-term objectives, generating alternative strategies, and choosing particular strategies to pursue.
FORMATION
This is often called the “Action Stage” of strategic management. Implementing strategy means mobilizing employees and managers to put formulated strategies into action.
EXECUTION
Often considered to be the most difficult stage in strategic management, strategy implementation requires personal discipline, commitment, and sacrifice.
EXECUTION
is the “FINAL STAGE” in strategic management. Managers desperately need to know when particular strategies are not working well; strategy evaluation is the primary means for obtaining this information.
EVALUATION
Three fundamental strategy evaluation activities are
:(1) Reviewing external and internal factors that are the bases for current strategies,
:(2) Measuring performance, and
:(3) taking corrective actions
Is an attempt both to duplicate what goes on in the mind of a brilliant, intuitive person who knows the business and to couple it with analysis.
STRATEGIC MANAGEMENT PROCESS
Is particularly useful for making decisions in situations of great uncertainty or little precedent.
INTUITION
Is helpful when highly interrelated variables exist or when it is necessary to choose from several plausible alternatives.
INTUITION
How does strategic management work?
Strategic management can be either Perspective or Descriptive.
means developing strategies in advance of an organizational issue. Leaders make decisions and expect employees to comply.
PERSPECTIVE STRATEGIC MANAGEMENT
DESCRIPTIVE STRATEGIC MANAGEMENT
means putting strategies into practice when needed. Both methods of strategic management employ management theory and practices, leaders seek input and feedback from their subordinates.
BENEFITS OF STRATEGIC MANAGEMENT TO COMPANIES
- COMPETITIVE ADVANTAGE
- ACHIEVING GOALS
- SUSTAINABLE GROWTH
- COHESICE ORGANIZATON
- INCREASED MANAGERIAL AWARENESS
Gives businesses an advantage over competitors because its proactive nature means your company will always be aware of the changing market.
COMPETITIVE ADVANTAGE