strategic green planning Flashcards
It is the process of creating and maintaining a FIT between the environment and objectives and resources of the firm.
GREEN MARKETING PLANNING
refers to the effort to understand how the environment influences the marketers.
FIT
begins with an in-depth analysis of the INTERNAL and EXTERNAL environment of the firm, or better known as ENVIRONMENTAL SITUATION ANALYSIS
PLANNING PROCESS
it is a strategic tool used to identify and assess all internal and external elements in a business environment.
ENVIRONMENTAL SCAN
. It examines organizational and industry factors that can positively and negatively affect the business and its success.
ENVIRONMENTAL SCAN
. It provides a common reference point for the planning process and prioritizes actions.
ENVIRONMENTAL SCAN
It helps the planners to narrow the range of available alternatives. It permits the elimination of unsuitable alternatives and concentrate on more important options.
ENVIRONMENTAL SCAN
ENVIRONMENTAL SCAN The analysis establishes the following:
- Mission
- Objectives
- Strategies
- Implementation
- Evaluation
This refers to the factors within an organization or system that it has level of control. (controllable factors)
INTERNAL ENVIRONMENT OF THE FIRM
the shared values, beliefs, and behaviors within an organization that impact the employee motivation and satisfaction. Company culture influences everything from the way employees interact with one another.
- Company culture
the set of people who make up the workforce of an organization business sector, industry, or economy.
- Human resources (human capital
a system that outlines how certain activities are directed to achieve the goals of an organization.
- Organizational structure
refers to the company’s goals, norms, and moral beliefs that influence a specific mindset of its workforce. It also refers to ethical beliefs that guide the organization in achieving its mission and objectives.
- Value system (the philosophy of an organization)
are a way for employees to unite, as they represent the entire workforce of a company.
- Labor unions
means how an organization handles its employees and laborers. It is the way employees are handled in an organization.
labor management
define the company’s business and the reason for its existence.
- Mission and objectives
these are the funding, investment opportunities, and sources of income. These are also the income or total capital of an organization, and the sources of money that a business can draw on to succeed and operate.
- Financial resources
are tangible assets that a company owns, such buildings and equipment. That contribute to production.
- Physical and technological resources
the way the company’s leaders interact with employees that can affect the overall culture and internal business environment.
- Leadership style
examines the political, economic, social, technological, environmental, and legal factors that could impact a business’s operations.
PESTEL analysis
inflation, interest rates, economic growth, and unemployment rates.
- Economic conditions
government policies, regulations, trade laws, and political stability.
- Political and legal factors
advances in technology, innovation, and the adoption of new tools and systems.
- Technological changes
demographic changes, cultural shifts, lifestyle changes, and consumer behavior.
- Social and cultural trends
climate change, sustainability issues, and environmental regulations.
- Environmental factors
should accompany planning throughout all functional areas such as financial planning, production, and research and development.
STRATEGIC MARKETING PLANNING
The output of the planning process
MARKETING PLAN
serves as the blueprint outlining how the organization will achieve its objectives. The plan informs the employees regarding their functions and roles in the implementation of the plan
MARKETING PLAN
the plan provides insight into the allocation of resources, the specification of tasks and responsibilities, and the timing of marketing activities.
MARKETING PLAN
Marketing plan analyses the following:
- Current marketing situations
- Opportunities and threats analysis
- Marketing objectives
- Action programs
- Projected income statement.
It refers to situations in which there is a significant gap between the expressed and genuine commitments to sustainability
GREENWASHING
It is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound.
GREENWASHING
is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.
GREENWASHING
is an attempt to capitalize on the growing demand for environmentally sound products.
GREENWASHING
can convey a false impression that a company or its products are environmentally sound.
GREENWASHING
products back up their claims with facts and details.
GENUINELY green products
It is the process of creating and maintaining a FIT between the _____ and ______ and resources of the firm
environment and objectiives
planning process begins with an in-depth analysis of the _____ and _____ environment of the firm
internal and external
the philosophy of an organization
value system
it is an idea that executives have about the organization’s future and what it can become. It describes the future position of the company.
Vision
economic conditions
inflation, interest rates, economic growth, and unemployment rates
political and legal factors
government policies, regulations, trade laws, and political stability
technological changes
advances in technology, innovation, and the adoption of new tools and systems
social and cultural trends
demographic changes, cultural shifts, lifestyle changes, and consumer behavior
environmental factors
climate change, sustainability issues, and enviornmental regulations.
strategical marketing planning should accompany planning throughout all functional areas… what areas?
financial planning, production, research and development
It refers to situations in which there is a significant gap between the _____ and _____ commitments to sustainability.
expressed and genuine
the plan provides insight into the allocation of resources, the specification of tasks and responsibilities, and the timing of marketing activities.
makreting plan
It examines _____ and ______ factors that can positively and negatively affect the business and its success.
organizational and industry
It provides a common reference point for the ________ and _______
planning process and prioritize actions
