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strategic green planning Flashcards

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1
Q

It is the process of creating and maintaining a FIT between the environment and objectives and resources of the firm.

A

GREEN MARKETING PLANNING

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2
Q

refers to the effort to understand how the environment influences the marketers.

A

FIT

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3
Q

begins with an in-depth analysis of the INTERNAL and EXTERNAL environment of the firm, or better known as ENVIRONMENTAL SITUATION ANALYSIS

A

PLANNING PROCESS

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4
Q

it is a strategic tool used to identify and assess all internal and external elements in a business environment.

A

ENVIRONMENTAL SCAN

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5
Q

. It examines organizational and industry factors that can positively and negatively affect the business and its success.

A

ENVIRONMENTAL SCAN

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6
Q

. It provides a common reference point for the planning process and prioritizes actions.

A

ENVIRONMENTAL SCAN

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7
Q

It helps the planners to narrow the range of available alternatives. It permits the elimination of unsuitable alternatives and concentrate on more important options.

A

ENVIRONMENTAL SCAN

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8
Q

ENVIRONMENTAL SCAN The analysis establishes the following:

A
  1. Mission
  2. Objectives
  3. Strategies
  4. Implementation
  5. Evaluation
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9
Q

This refers to the factors within an organization or system that it has level of control. (controllable factors)

A

INTERNAL ENVIRONMENT OF THE FIRM

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10
Q

the shared values, beliefs, and behaviors within an organization that impact the employee motivation and satisfaction. Company culture influences everything from the way employees interact with one another.

A
  1. Company culture
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11
Q

the set of people who make up the workforce of an organization business sector, industry, or economy.

A
  1. Human resources (human capital
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12
Q

a system that outlines how certain activities are directed to achieve the goals of an organization.

A
  1. Organizational structure
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13
Q

refers to the company’s goals, norms, and moral beliefs that influence a specific mindset of its workforce. It also refers to ethical beliefs that guide the organization in achieving its mission and objectives.

A
  1. Value system (the philosophy of an organization)
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14
Q

are a way for employees to unite, as they represent the entire workforce of a company.

A
  1. Labor unions
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15
Q

means how an organization handles its employees and laborers. It is the way employees are handled in an organization.

A

labor management

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16
Q

define the company’s business and the reason for its existence.

A
  1. Mission and objectives
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17
Q

these are the funding, investment opportunities, and sources of income. These are also the income or total capital of an organization, and the sources of money that a business can draw on to succeed and operate.

A
  1. Financial resources
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18
Q

are tangible assets that a company owns, such buildings and equipment. That contribute to production.

A
  1. Physical and technological resources
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19
Q

the way the company’s leaders interact with employees that can affect the overall culture and internal business environment.

A
  1. Leadership style
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20
Q

examines the political, economic, social, technological, environmental, and legal factors that could impact a business’s operations.

A

PESTEL analysis

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21
Q

inflation, interest rates, economic growth, and unemployment rates.

A
  1. Economic conditions
22
Q

government policies, regulations, trade laws, and political stability.

A
  1. Political and legal factors
23
Q

advances in technology, innovation, and the adoption of new tools and systems.

A
  1. Technological changes
24
Q

demographic changes, cultural shifts, lifestyle changes, and consumer behavior.

A
  1. Social and cultural trends
25
Q

climate change, sustainability issues, and environmental regulations.

A
  1. Environmental factors
26
Q

should accompany planning throughout all functional areas such as financial planning, production, and research and development.

A

STRATEGIC MARKETING PLANNING

27
Q

The output of the planning process

A

MARKETING PLAN

28
Q

serves as the blueprint outlining how the organization will achieve its objectives. The plan informs the employees regarding their functions and roles in the implementation of the plan

A

MARKETING PLAN

29
Q

the plan provides insight into the allocation of resources, the specification of tasks and responsibilities, and the timing of marketing activities.

A

MARKETING PLAN

30
Q

Marketing plan analyses the following:

A
  1. Current marketing situations
  2. Opportunities and threats analysis
  3. Marketing objectives
  4. Action programs
  5. Projected income statement.
31
Q

It refers to situations in which there is a significant gap between the expressed and genuine commitments to sustainability

A

GREENWASHING

32
Q

It is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound.

A

GREENWASHING

33
Q

is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.

A

GREENWASHING

34
Q

is an attempt to capitalize on the growing demand for environmentally sound products.

A

GREENWASHING

35
Q

can convey a false impression that a company or its products are environmentally sound.

A

GREENWASHING

36
Q

products back up their claims with facts and details.

A

GENUINELY green products

37
Q

It is the process of creating and maintaining a FIT between the _____ and ______ and resources of the firm

A

environment and objectiives

38
Q

planning process begins with an in-depth analysis of the _____ and _____ environment of the firm

A

internal and external

39
Q

the philosophy of an organization

A

value system

40
Q

it is an idea that executives have about the organization’s future and what it can become. It describes the future position of the company.

A

Vision

41
Q

economic conditions

A

inflation, interest rates, economic growth, and unemployment rates

42
Q

political and legal factors

A

government policies, regulations, trade laws, and political stability

43
Q

technological changes

A

advances in technology, innovation, and the adoption of new tools and systems

44
Q

social and cultural trends

A

demographic changes, cultural shifts, lifestyle changes, and consumer behavior

45
Q

environmental factors

A

climate change, sustainability issues, and enviornmental regulations.

46
Q

strategical marketing planning should accompany planning throughout all functional areas… what areas?

A

financial planning, production, research and development

47
Q

It refers to situations in which there is a significant gap between the _____ and _____ commitments to sustainability.

A

expressed and genuine

48
Q

the plan provides insight into the allocation of resources, the specification of tasks and responsibilities, and the timing of marketing activities.

A

makreting plan

49
Q

It examines _____ and ______ factors that can positively and negatively affect the business and its success.

A

organizational and industry

50
Q

It provides a common reference point for the ________ and _______

A

planning process and prioritize actions

personal finance (8 decks)

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