environmental marketing Flashcards
It is a measure of the condition of an environment relative to the requirements of one or
more species, any human need or purpose.
ENVIRONMENTAL QUALITY
is important because changes in quality can have significant
impacts on both the environment and population.
Environmental Quality
Factors that affect environmental quality:
- Geography
- Natural capital
- Temperature
- Land cover
- Air pollution
- Noise pollution
- Natural disasters
It is designed to protect and preserved the environment and ensure the
sustainable development of its natural resources.
Republic Act 8749 or known as Philippine Clean Air Act of 1999.
It is also an act providing for a comprehensive air pollution control policy.
The Act provides for the creation of a national program of air pollution management
focusing primarily on pollution prevention.
Republic Act 8749 or known as Philippine Clean
Air Act of 1999.
The Act declares as national policy “to maintain reasonable standards of purity for the
waters and of this country with their utilization for domestic, agricultural, and industrial
purposes”.
National Water and Air pollution Control Commission REPUBLIC ACT NO. 3931?
It is responsible for the protection of human health and the environment.
ENVIRONMENTAL PROTECTION AGENCY (EPA)
EPA’s purpose:
- To protect;
- To improve; and
- To restore our environment
IMPORTANCE of Environmental Protection Agency
- Protects people and the environment from significant health risks.
- Sponsors and conducts research.
- Develops and enforces environmental regulations.
AIMS of Environmental Protection Agency
- To help people and wildlife adapt to climate change.
- To reduce its impacts including flooding, drought, sea level rise, and coastal
erosion. - To improve the quality of our water, land and air by tackling pollution.
- To work with businesses to help them comply with environmental regulations.
To protect communities and the environment, the EPA works to enforce the following
laws:
- The Clean Air Act
- The Safe Drinking Water Act
- The National Environmental Education Act
- The Clean Water Act
It includes programs and services, that are aimed at reducing risks to the environment
from contaminants such as hazardous materials and wastes, fuels, and oils.
ENVIRONMENTAL PROTECTION?
Examples of environmental protection:
- Plant a tree
- Reduce, Reuse, Recycle
- Conserve water
- Conserve energy
- Use long-lasting light bulbs
- Shop wisely to reduce waste
- Volunteer to cleanups in your community
- Educate
Environmental Protection Initiatives:
- To reduce pollution levels
- Safeguard public health.
- Promote a higher quality of life for all individuals
“Help communities adapt to and mitigate the effects of climate change”
Environmental Protection Efforts
It means using the Earth’s limited resources in a sustainable manner while minimizing
impacts on the environment.
RESOURCE EFFICIENCY?
Examples of resource efficiency
- Re-manufacturing
- Repair maintenance
- Recycling
- Eco-design
refers to the increasing changes in the measures of climate over a
long period of time, including precipitation, temperature, and wind patterns.
Climate change
is only one aspect of climate change. It refers to the rise in global
temperatures due to the increasing concentrations of greenhouse gases in the
atmosphere.
Global warming
It also refers to the long-term warming of the planet’s overall temperature.
Its pace has significantly increased in the last hundred years due to the burning of fossil
fuels. As the human population has increased, so has the volume of fossil fuels burned.
Global warming
it refers to long-term shifts in temperatures and weather conditions. Such shifts can be natural, due to changes in the sun’s activity or
large volcanic eruptions.
Climate change
is also known as Green Marketing
Environmental Marketing
is the marketing of products that are presumed to be
environmentally safe. It includes product modifications, changes to production
process, and sustainable packaging.
Green Marketing
It refers to the practice of developing and advertising products based on their real
or perceived environmental sustainability.
Green Marketing
It helps raise awareness about environmental issues and encourages consumers
to make more sustainable choices.
Green Marketing
It helps companies adopt more sustainable business practices as it helps
promote the environmental benefits of their products and services.
Green Marketing
It can raise awareness among consumers about the importance of sustainability
and the environmental impact of their purchasing decisions.
Green Marketing
It is a powerful tool for businesses looking to improve their sustainability and
profitability.
Green Marketing
Sustainability and profitability can be achieved through the following:
a. Promoting eco-friendly products
b. Differentiate your brand
c. Reduce environmental impact
d. Attract environmentally conscious consumers
It is also known as “Sustainable Marketing” or “Eco-Marketing”.
Green Marketing
is the promotion of environmentally and socially responsible
products, practices, and brand values.
Sustainable marketing
a marketing for a product that emphasizes the fact that it does not
harm the environment.
Eco-Marketing
it is the ability to maintain an ecological balance
in our planet’s natural environment.
ENVIRONMENTAL SUSTAINABILITY
It is about conserving natural resources to support the wellbeing of current and future
generations.
It means meeting our needs without compromising the ability of future generation.
ENVIRONMENTAL SUSTAINABILITY
WHY IS SUSTAINABILITY IMPORTANT?
a. It protects our ecosystem.
b. It involves managing the use of resources.
c. It maintains the renewable resources.
d. It preserves our natural resources for future generation.
e. To protect our planet.
f. To end poverty and inequality.
g. To ensure that all people enjoy health, justice, and prosperity.
When human beings modify their environment to achieve a security and well-being, that modification is called human environment.
It is also the relationship of humans with the natural and physical environment.
It refers to the interactions between human beings and the environment.
It reflects a sense of place including the infrastructure and services that support the
natural resources and the community.
HUMAN ENVIRONMENT
Example of human-environment interaction:
a. Deforestation
b. Energy resources
c. Waste
d. Pollution
e. Water use
f. Urban expansion
In addition, the term human environment means:
a. Physical condition
b. Social condition
c. Economic condition
An ecosystem consists of a community of organisms together with their environment.
It is a geographic area where plants and animals and other organisms work together
(including weather and landscape.
ECOSYSTEM
Types of eco-system:
a. Marine eco-system
b. Fresh water eco-system
c. Terrestrial eco-system
is the deterioration of the environment through depletion of resources such as quality of air, water, and soil. It is the destruction of ecosystem. It is the habitat destruction. It is the extinction of wild life.
Environmental Degradation
It may be defined as the total of the conditions within which organisms live. It results
from interaction between non-living (abiotic) – physical and chemical – and living
(biotic) components. Interest in the interaction of organisms, including people, with
one another and with their surroundings, was stimulated by the publication of The
Origin of Species by Means of Natural Selection (1859) by Charles Darwin.
The Environment
is often used to indicate a situation where there has been little human interference, and ‘modified environment’ where there has been a significant alteration. However, nowadays, little of the world is a wholly natural environment.
Many organisms alter the environment, and the change they cause may be slow or
rapid, localized, or global. (Barrow, 2006)
Natural environment’
also known as life cycle analysis, is the
assessment of the environmental impact of a product or service throughout its
useful life, focusing on such factors as global warming, smog formation,
oxygen depletion, and solid waste generation.
Cradle-to-grave assessment,
starts from raw material extraction, use or consumption of the
product, and final disposal at the end of a product’s useful life.
Cradle-to-grave assessment
deal with products that have reached the end of their useful lives.
End-of-life programs
refers to an examination of the function of parts and materials in an effort to reduce the cost and/or improve the performance of a
product.
Reduce; Value Analysis
refers to refurbishing used products by replacing worn-out or defective components, and reselling the products.
Reuse: Remanufacturing
is sometimes an important consideration for designers.
Recycle
means recovering materials for future use. This applies not only to manufactured parts but also to materials used during production.
Recycling
Companies recycle for a variety of reasons
- Cost savings
- Environment concerns
- Environmental regulations
