Stimulus Flashcards
1
Q
Name some external Stimuli
A
- Music
- Scent
- Color
- Temperature
- Lighting
- Space Layout and design
- Signage, art and landscaping
2
Q
How does lighting affect consumer experience
A
white light conveys coldness and sterility, while yellow light is more intimate and warm. Natural light is important unless you want to eliminate the sense of time. Light pollution harms wildlife and tourism.
3
Q
How does space layout affect consumer experience
A
The arrangement of furniture, which can guide visitors and ensure accessibility and convenience.