General

Question 1

What is Maslow’s Hierarchy of Needs

Answer 1

• Basic/Physiological
• Safety/Security
• Belonging
• Social Esteem
• Self-Actualization

Question 2

Components of Experience According to Schmidt

Answer 2

• Sensation (Sensory)
• Emotions (Emotional)
• Thinking (Cognitive)
• Action (Behavioral)
• Relation (Social Identity)

Question 3

Question: What are the three Classifications of Needs by Use:

Answer 3

• Functional (useful)
• Hedonic (sensory pleasure, relaxation)
• Symbolic (image, status, emotional value)

Question 4

What are the Functions of the Service Space

Answer 4

• Packaging the Product
• Facilitating Work
• Facilitating Social Interactions
• Differentiation and Experience Creation

Question 5

What is the Consumer Behavior sequence

Answer 5

Stimulus → Customer (Black Box) → Behavior

Question 6

What are symbolic needs?

Answer 6

the intangible, psychological advantages that come from the meaning or identity that a product represents. These benefits are often linked to a consumer’s self-concept, social status, or group identity.

Question 7

What are Functional Needs?

Answer 7

the practical or advantages of a product, the product’s ability to perform its intended function effectively and reliably

Question 8

What are Hedonic Needs

Answer 8

relate to the sensory pleasure, enjoyment, or emotional satisfaction that a product provides. These benefits often appeal to a consumer’s desire for experiences that are enjoyable, fun, or aesthetically pleasing.