Stereotyping

Question 1

What is Richard Dyer’s theory on stereotyping?

Answer 1

Richard Dyer’s theory of stereotyping focuses on how the complexity and diversity of a group or individual is reduced to a few limited characteristics.

Question 2

What did Dyer say about stereotypes?

Answer 2

Those with power stereotype the less powerful
Identities can be constructed and communicated via stereotypes
Stereotyping exaggerates difference, which may create conflict between groups
The media may not invent stereotypes but reinforce them by repeated stereotypical representations
Stereotyping is a way of imposing order on diversity by oversimplifying behaviour and traits
Stereotypes are a way of quickly conveying information about a group or character
Selecting certain values and assumptions may help to construct the audience’s perceptions of the world.