Passive and active viewing and intertextuality

Question 1

What is meant by a passive and active audience?

Answer 1

Audiences can be passive (complying with the message) or active (constantly filtering or resisting content).

Question 2

What are the four reasons of media use according to: ‘The Uses and Gratification model’?

Answer 2

Personal relationships
Surveillance
Personal Identity
Diversion

Question 3

What is the Hypodermic Model theory?

Answer 3

The Hypodermic Model theory highlights that we accept messages injected into us by the media, and we passively receive a world view representation instead of reality.

Question 4

What is Intertextuality mean?

Answer 4

Intertextuality means when media