Steps in the consumer buying decision process Flashcards
Step 1
Need recognition: Consumers realized they have an unsatisfied need.
Needs can be simple or difficult
Step 2
Cust. Looks for information to satisfy that need
Step 3
Evaluation stage. Assessing the various options and chooses the best
Step 4
Obtaining and using the product
step 5
Postpurchase stage, determination about satisfaction
Actual rather than potential customers
Stp 1 Functional needs
Performance of a product or services
Stp 2 Psychological needs
Personal gratification associate with a product or services
Stp 2 Internal search for information
Customer evaluates his memory and experience
Stp 2. External search for information
Outside his personal knowlegde.. Social media and google
Stp3 . Retrieval set
Those brands and stores can retrieve my memory
Stp3. Evoked set
include only the brand that a customer consider when making a purchase decision
stp. 3 evaluate criteria
Consist of a set of attributes about a particular product use to compare different criteria
stp 3. Determined attributes
Products feature important to the buyer
stp3 . Consumer decisions rules
Set of criteria consumer to quickly and efficiently from among several alternatives
stp 3. Compensatory decision rule
When the consumer is evaluating alternatives and trade-off one characteristic against other
step 3. noncompensatory decision rule
When a customer choose a product on the basis of their characteristics, regardless of the values of its attributes
step 3. decision heuristics
Mental shortcuts that help consumers narrow some decisions, price, brand and product presentation
Step5. Post purchase outcome
Customer satisfaction
Potspurchase disonance
Customer loyalty
