Involvment influence the consumer buying decision

Question 1

More involved consumers

Answer 1

engage in extending problem-solving
gather information, scrutinize carefully
minimized risk

Question 2

less involved consumers

Answer 2

Impulse purchases

rely on habit to purchase

Question 3

Involvement

Answer 3

Consumers degree of interest in concern about the product or service

Question 4

Extended problem solving

Answer 4

A decision process takes long time, usually because the purchase decision involves a risk

Question 5

Limited problem solving

Answer 5

Occurs during a purchase decision that calls an amount of effort and time

A buying decision of a customer on spot when they see a merchandise

Habitual decision making. A purchase decision where customer engage with little effort