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Business > STEEPLE and Important acronym > Flashcards

STEEPLE and Important acronym Flashcards

1
Q

STEEPLE (Macro) external macro

A

S - socio cultural

T - Technological

E - Economic

E - Environmental

P - Political

L - Legal

E - ethical

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2
Q

Why is Macro used?

A

Are every external environmental factor that could influence a business’s performance and ability to compete in the market

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3
Q

External operating factors (4)

A

Customers (read P26

Competitors

Suppliers

Interest groups

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4
Q

Internal factors (4)
Oesc

A

Owners/management

Employees

structure

culture

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5
Q

Business environment testing categories.

A

Internal

External operating

External Macro

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