STEEPLE

Question 1

What business environment is STEEPLE under?

Answer 1

macro environmental factors

Question 2

When can businesses use STEEPLE?

Answer 2

a) planning to launch a new product/service
b) planning to enter a new market
c) planning for new ways to enter into existing markets

Question 3

Social aspect of STEEPLE

Answer 3

Demographics, population growth, age distribution, education, cultural differences, lifestyle trends, health and welfare, career attitudes

Question 4

Technological aspect of STEEPLE

Answer 4

Technological growth, new innovation, skilled resources, automation, tech awareness, research

Question 5

Economical aspect of STEEPLE

Answer 5

Economic growth, new innovation, skilled resources, automation, tech awareness, research

Question 6

Environmental aspect of STEEPLE

Answer 6

Weather, climate change, environmental policy, atmospheric emissions

Question 7

Political aspect of STEEPLE

Answer 7

Government policy, taxation, political stability, foreign trade, trade restrictions

Question 8

Legal

Answer 8

The court system, employment law, anti-trust law, discrimination law, trade union, consumer protection, health and safety, copyright law

Question 9

Ethical

Answer 9

Bribery, intellectual property, reputation, business ethics, confidentiality