Modes of Entry Flashcards
Explain the strategies a business may adopt to expand.
1 .
Concepts.
2.
Strategies.
3.
Processes
Concepts
An idea relating to business theories, management strategies and the key business functions.
Strategies
The means by which a business sets out to achieve its desired goals and or/objectives.
Processes
The steps/tasks enabling the accomplishment of business goals.
Modes of Entry in the Global Market.
The businesses planned strategy or process to establish the delivery of its goods or services into a new market.
Common strategies grouped :
Movement of goods and services between countries:
-exporting
-importing
-trade
Common strategies grouped:
Contractual agreement to facilitate entry to other countries:
-licencing
-franchising
-strategic alliance
-joint ventures
Common strategies grouped:
Development of strategies and operations in other countries:
-outsourcing and offshoring
-subsidiaries
-foreign direct investment