Stats for Midterm

Question 1

the CANDISC procedure performs what?

Answer 1

• canonical discriminant analysis
• computes squared distances between class means
• performs ANOVA (univariate) and MANOVA (multivariate)

Question 2

in CANDISC, what is the F value?

Answer 2

whether the expected values of a quantitative variable within pre-defined groups differ from each other

Question 3

in CANDISC, what is the p value?

Answer 3

statistical significance of null hypothesis

Question 4

in CANDISC, what shoes that two ideas are significantly different?

Answer 4

if F value > 1

and p value <0.05

Question 5

DDA identifies what?

Answer 5

which ideas are responsible for the group difference

Question 6

in DDA, what should you look for?

Answer 6

the biggest canonical values (ignoring negative signs), which identifies which idea is causing the difference

Question 7

LRA identifies what?

Answer 7

the idea influencing overall acceptance and purchase intent

Question 8

what kind of variable is LRA used for?

Answer 8

binary response variable (yes-no questions)

Question 9

in LRA, what are you looking for?

Answer 9

smallest p-values for critical attributes (overall liking and purchase intent) for each idea