Start-up Flashcards
Channels
The ways to distribute your product or service.
Costumer relationship
Get, keep, grow.
Costumer segment
Who are the costumers. What do they need /want.
Value proposition.
The product or service being offered or sold.
Revenue stream.
Where does the money come from. Payments. Monthly. Ads.
Key resources.
What are the most important assets required to make business model work.
Physical. Finance. Intellectual. Humans.
Key partnerships.
Who are the key suppliers to make this business model work.
Key activities.
Most important things company must do to make model work.
Production.
Problem solving.
Supply Chain management.
Costs.
What are the costs of operating the business model. Resources. Budgets. Which activities cost the most. Fixed costs. Variable costs. Economies of scale.
Costumer Development process.
Create be canvas and begin to hypothesise.
Talk to costumers.
Costumer discovery.
Costumer validation.
Costumer creation.
Company building.
Minimum viable product.
Build minimum features to get feedback.
Quickly get feedback.
Loop with adding more features as necessary.
Pivot.
Pivot between costumer discovery und validation. When hypothesis die not match reality.
Customer discovery 4 phases.
State hypothesis.
Test problem.
Test solution.
Verify or pivot.
Costumer validation 4 phases.
Get ready to sell.
Get out of building.
Develop positioning.
Verify.
Market opportunity analysis.
Looking at value proposition, costumer segment, and revenue streams to understand how big of a market it is and how much could be made.
Total market available.
How many people would need /want this product or service.
Analysis groups.
Talk to potenziell customers.
Talk/identify to channels partners/competitors.
Types of costumer. 5
Economic buyer. Influencer. Recommender. Decision maker. Saboteur.
Market types.
Existing market. Clone market. Resegmented market. New market. -- Also in order of probability.
