Gamification Flashcards
Gamification is?
Listening to what games can teach us.
Learning from game design (physiology, management, marketing, economics).
Appreciating fun.
3 gamification categories
External - marketing, sales, costumer engagement
Internal - HR, productivity enhancement, crowdsourcing
Behaviour change - health and wellness, sustainability, personal finance
Marc LeBlanc 8 kinds of Fun?
Sensation, Fantasy,
Narrative, Challenge,
Fellowship, Discovery,
Expression, Submission,
Nicole Lazzaro’s 4 fun
Easy fun, (hanging out)
Hard fun,
People fun,
Serious fun,
Dynamics
Big picture aspects, grammar behind the game
Constraints, emotion, narrative, progression, relationships
Mechanics?
Processes that drive action forward; “verbs”
Challenges, chance, competition, cooperation, feedback, resource acquisition, rewards, transaction, turns, win state.
Components?
Specific instantiation of mechanics and dynamics; “nouns”
Achievements, avatars, badges, boss fights, collections, combat, content unlocking, gifting, Leaderboards, levels, points, quests, social graph, teams, virtual goods.
Cognitive evaluation theory
Tangible/intangible Expected/unexpected Contingency -task non-contingent -engagement contingent -completion contingent -performance contingent
SAP Framework
Status
Access
Power
Stuff
Self determination
Spectrum of motivational types
Amortization (no motivation) -external regulation-extrinsic motivators -interjection - introspection - intrinsic (for its own sake)
Eternal regulation motivation
Doing it because I have to. Someone is making me.
Introjection motivation
Makes motivation my own. Status, using others view to become own.
Identification motivation
Motivated because I can see why it will help me, not dependent on what others think.
Integration motivation.
Something that I know is good and I do but not just for the live of the thing. Excercise
Design thinking
Purpose - it should all tie into a purpose
Human centered -the experience
Balance analytical and creative
Iterative - prototyping und playtesting
Gamification design framework
6 steps?
Define business objectives Delineate target behaviors Describe your players Devise activity loop Don't forget the fun Deploy appropriate tools
Bartle’ s 4 player model
Socializer - interacting, players
Killers - players, acting, - small intense set of players
Achievers - acting, world - win
Explorers - interacting, world - exploring everything for exploring
Engagement loop
Motivation -> action -> feedback -> loop
Progression loops
Large challenges broken up into smaller ones
Game going up, plateaus then continues up, always with resting
Kg
Kim’s 4 engagement verbs for gamification
Express
Compete
Explore
Collaborate
Kim’s social engagement
Express?
Build, create, decorate,
Purchase, design,
Choose, customize,
Kim’s social engagement
Compete
Win, Challenge
Showoff
Compare, taunt
Kim’s social engagement
Explore
View, Collect,
Rate, Vote,
Curate, Review,
Kim’s social engagement
Collaborate
Comment, like,
Greet, share,
Help, give
