Stakeholders- External Influences Flashcards
List all stakeholders of a business.
-Managers, Suppliers, Government, Pressure Groups, Employees, Local community, Customers, Employees, media
Define a shareholder
A shareholder influence the way in which a business is run because they own a part of the business by holding a share or a number of shares in it.
Define 2 business ownerships that may have shareholders.
1) Private Limited Companies- shares in these business can only be bought privately, that is by the people who know the entrepreneur setting up and running the private limited company.
2) Public limited companies- shares in these business can be bought through a stock exchange by members of the public who are not known to the original entrepreneur.
Explain the objectives an employee might have from a business (2)
-Employees are key stakeholders in a business because they actually do the business’ work.
Two objectives could be:1) To get the best possible pay and rewards for doing their job.
2) To keep their jobs and ensure that their job is secure.
Why are customers important stakeholders?
Customers are an important stakeholder because they buy a business’ products and services and allow sales to increase and allow the business to do well -> If customers stop buying the business’ products, business’ sales will decrease and overtime, this will lower the business’ profit.
What is the main objective of managers?(2)
The main objectives of managers are:
- to make sure the business succeeds so they get paid.
- ensure jobs are secure.
Why must a business consider their local community when making decisions?
A business must consider their local community when making decisions as if business disturbs the local community, people can complain to their local council and if a business wants to expand; they have to seek permission from the local council and the local community.
Define the term pressure group
A pressure group is a group of people who join together to try and influence business or the government for a particular cause.
How is a gov affected by the activities of a business because?
The government are affected by the activities of a business because they can influence the amount of tax that it pays, the way it treats the employees and its impacts on the environment. They do this through laws and legislations that they pass.
List the four types of technology a business may use
1) E-commerce.
2) Social media.
3) digitial communication.
4) Payment systems
Define e-commerce
5 Advantages and 3 disadvantages of e-commerce
E-commerce is the process of using internet to carry out the business transactions.
Adv:
- can trade around the world at any time.
- can process order immediately.
- can give real time order updates to the customers.
- reduced costs on having a retail.
- easier ordering process from customers.
Disadv:
- can be exp to keep up with technology.
- customers may have security concerns & security of account details.
- can make it harder to build relationships with customers, leading them to make purchase decisions because of price rather than loyalty.
Explain how a business could use social media
-Use social media such as facebook, Twitter, YouTube, etc, and allows a business to keep with the trends, read customer reviews and communicate with customers about pos or neg views-> effective way for customers and other stakeholders, such as pressure groups, to influence a business.
Explain the term ‘digital communication’
Digital communication includes email or SMS and communication through websites or social media platforms.
Explain how technology is used by customers to pay for goods or services
Customers can use payment systems that can be paid in many different ways, eg through websites e-commerce due to them being more efficient , meaning that payments happen quicker and they also cut down the costs of payment processing and paperwork for business
How does technology impact:
- sales of a business.
- cost of a business
- the marketing mix
- on sales: sales can be made on days when physical shops are closed and can be made at any time , from any location so long as there’s internet connection- technology can help a business have high sales as it provides a point of convenience.
How does technology impact:
- the marketing mix( price and product)
Price:
- customers shopping online will have a lot more businesses to choose from so tech helps business lower their prices in order to compete
- customers- online price comparison- bs will lower prices.
- reduce costs allowing them to lower price and attract customers whiles still making a profit.
2) Product:
- robots to manufacture products- increases productivity.
- offer new ways to access products or services eg eBooks instead of selling printed books- reduces cost
- customers can customise their product choice- produced quickly using robotics or manufacturing tech