Stakeholder Communication

Question 1

What is communication?

Answer 1

-process by which a message or information is exchanged from a sender to a receiver

Question 2

What are the forms of communication a business can use?

Answer 2

Communication can be internal or external depending on the stakeholders

Question 3

What are the definitions of internal and external communications?

Answer 3

Internal is between people in the same business

External is between people outside he business

Question 4

Examples of internal communication

Answer 4

Formal meetings and briefings
Email
Intranets
Wikis,blogs,podcasts,internal social media tools
Informal meetings between employees & senior management
Conference calls + webinars
Internal newsletters, brochures and other printed materials
Team briefing meetings
Message boards
Training packs

Question 5

What are features of internal communication?

Answer 5

• links together all the different activities involved in a business
• aims to ensure that all stakeholders are working towards the same goal
• needs to be strong when business is going through change

Question 6

Examples of external communication

Answer 6

Press releases
Marketing materials
Published financial info
Letters, emails and telephone
Conversations with customers + suppliers
Reports to gov’t and other agencies
Consultation w/ trade union or employee groups

Question 7

What are the personal forms of communication?

Answer 7

• either one way or two way
• one way communication doesn’t have any feedback (notice board)
• two way has feedback such as a meeting

Question 8

What is good communication?

Answer 8

• message is communicated clearly
• communication is made using appropriate method
• receiver is able to pass relevant and appropriate feedback

Question 9

What are some barriers to communication?

Answer 9

• too many intermediaries, layers in hierarchy so message changes over time
• geographical distance between a firms offices, plants or outlets
• too much info can cause problems like slow decisions

Question 10

Why is good communication important?

Answer 10

• makes decision making easier, decisions based on more complete and accurate info
• so a business knows what stakeholders want and consider their views
• gaining support from key players who need to be managed closely will mean the project will more likely to be successful
• stakeholders will understand decisions if they’re informed