Risk And Reward Flashcards

1
Q

What is risk and reward?

A

Risk - taking a chance

Reward - benefits of an activity

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2
Q

Risks of taking a decision?

A
  • Cost more than thought
  • reject good decisions accept bad ones based on imperfect info
  • decision too late
  • not as successful as thought
  • more successful than thought
  • may misread situation
  • creates a marketing strategy that dissuades rather than persuades
  • all possible outcomes are unknown
  • lack off faith/too much
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3
Q

What are the rewards for enterprise?

A
Profit 
Capital gains 
Self esteem
Personal development 
Sense of control 
satisfaction from building something
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