Stage 3 Flashcards
What are the two options on type of data?
- Primary v. secondary
2. Qualitative v. quantitative
Define primary data
new data which has not previously been collected or processed
Give two examples of primary data.
- Fieldwork data
- Documents which have not been processes or analysed in any way e.g. census data, rainfall records, historic maps, historic data which has not been analysed
What are the two stages of data collection through fieldwork?
- Observation
2. Measurements
Data collection through fieldwork ;
Name 4 methods of observation?
- Field sketches
- Oblique photographs
- Classification (e.g. recording land use/shop type into categories)
- Quantifying observations (e.g. environmental impact assessments, judging pebble roundness)
Data collection through fieldwork ;
Name methods to perform measurements
Measurements made using standard instruments. This includes; 1. ranging poles 2. quadrats 3. metre rulers 4. tape measures 5. clinometers 6. flow meters 7. thermometers 8. anemometers 9. compasses 10. pH measuring kit 11. measuring callipers (see p.24)
Define secondary data
data from published sources which have been processed or analysed
Give 3 examples of secondary data
- articles/ newspaper reports
- published maps
- charts and diagrams
Give the 5 types of secondary data most commonly used in geographical investigations.
- Topographic maps
- Other map types
- Historical photographs/ picture scales
- Census data
- Geodemographic data
Types of secondary data ;
What is a topographic map?
detailed maps showing both human and physical features on the earth’s surface
(Ordanance Survey) maps at a range of scales. o 1:50 000 o 1:25 000 o 1:10 000 o 1:2 500
Types of secondary data ;
What other types of maps are commonly used?
- GOAD maps - detailed street maps including individual buildings and their uses
- Geology - maps showing rock type
Types of secondary data ;
Why are historic photograph/ picture scales used?
Because they are useful for comparing with up-to-date photographs in order to analyse change over time.
Types of secondary data ;
What is census data and how is it used?
- UK consensus taken every 10 years since 1801
- Collects data on population, occupation, educational qualifications, religion, household type and facilities
- Data is available online at different scales
Types of secondary data ;
What is geodemographic data and how is it used?
- Geodemographic data is a branch of market research that assigns the attributes of small areas
- e.g • Developed by ACORN and based on postcodes = every one of 1.75 million postcodes has been categorised into groups to show how socioeconomic information (e.g. healthcare, crime levels, employment) varies
What are the advantages of primary data?
- The exact location where data was collected is known
- It is easier to assess the reliability of the data because the number of samples taken and the sampling strategy used is known
- It is easier to assess the accuracy of the data because the equipment which has been used and the level of expertise of the researcher is known
- The exact conditions (e.g. weather) which could affect the accuracy of the data is know
What are the disadvantages of primary data?
- Only collected on one day = limited number of samples taken
- Possible inaccuracy and unreliability problems due to lack of experience in data collection and investigation planning
What are the advantages of secondary data?
- Official data would have been collected using sophisticated instruments and by an experienced researcher = more accurate
- The data may have been collected over a longer period of time = more reliable and can be used to analyse changes over time
- Data may have been collected over a wider area = more reliable
What are the disadvantages of secondary data?
- The exact site of data collection may not be known
- The site where data was collected may not be exactly the same as where primary data was collected = should not be used for direct comparison
- The accuracy of the data collection methods is unknown
- The reliability of the data collection methods is unknown if details of sampling techniques are not included in publication
Why are questionnaires valuable to use?
Because they provide up-to-date data not available from secondary sources as well as what people think. Properly structured, a questionnaire can provide good, relevant data that can be further analysed statistically.
What are the 7 stages of devising questionnaire?
- Establish a purpose
- Exploratory survey
- Identify the population
- Design the questionaire
- Pilot study
- Data collection
- Analysis
Devising a questionnaire;
What questions should you ask yourself when ‘establishing a purpose’ ?
- issue
- background
Devising a questionnaire;
What does creating a ‘exploratory survey’ entail?
interview a few people using open questions (e.g. ‘why did you come to this area’)
This helps suggest categories to use in final questionnaire
Devising a questionnaire;
What does ‘identifying the population’ entail?
- identify the limitations and bias of the sample if total population not used.
Sampling techniques = random,/systematic/stratified