Sports And The Mass Media Flashcards
What are the uses of media?
Inform - Provide up to date info on scores, statistics and injuries
Interpret - Provide analysis of sporting events and outcomes. Helps fans better understand the game
Educate - Helps fans on the rules, techniques and history e.g. documentaries and podcasts
Entertain - Source of entertainment through live broadcasts, highlights and watch favourite teams
Positives and Negatives of Media
+ Raise awareness of sport
+ Promote healthy active lifestyle
+ Generate revenue and attract investment (American football breaks )
+ Give people a sense of belonging
- Showcase negative values and behaviour
- Reduce spectators at live events
- Undermine officials and their decisions
- Dictate event schedule ( traditionally football was always broadcast on Saturdays )
Describe the progress of radio in sports coverage
1927 = First sporting events broadcast (rugby England vs Wales)
- 2 weeks later first football match broadcasted (Arsenal vs Sheffield )
- Now digital radio, BBC radio 5 covers all major events and BBC Radio gives exposure to smaller clubs
Describe the progress of TV coverage of sport
- 1937 = BBC UK showed Arsenal vs Arsenal Reserve
- Early 1990s saw arrival of pay TV in form of BSkyB
- 2019 to 22 estimated 5 billion payed for 200 live games in the premier league whereas in 1992-97 it was 191 million
What is dramatisation of sport
Sporting events reported in the media in a way its sensationalised or dramatic emphasising conflict in the sport
Explain Sexploitation
Women are often objectified in media, with athletic abilities being overshadowed by physical appearance e.g. beach volleyball
Explain sensationalisation of sporting events
Create drama around the event focusing on personal conflict between teams or players, which in turn creates engagement
E.g. 6 nations (England vs wales )
Wha are the different types of media?
TELEVISION - Provides live coverage, analysis and interviews
RADIO - Provides commentary of live games and interviews with coaches and players
PRINT MEDIA - Newspapers and magazines give info on sports related topics
ONLINE MEDIA - Blogs and social media
MOBILE MEDIA - Alerts and sports related media
VIDEO GAMES - Allow fans to stimulate playing their favourite teams
FAN FORUMS - Space for fans to discuss sporting events and opinions with other fans
ADVERTISING - Commercials, bill boards and online adds promote events merchandise
What is the golden triangle ?
Links 3 aspects - sport, media and sponsorship
Creating a symbiotic relationship
How does sport benefit from sponsors ?
Funds facilities, teams and players to ensure they reach their potentials,
Sponsors rely on sports to provide an engaged audience and exposure- Increasing revenue and more money can be put back into the sport
What are the main stereotypes in sport ?
GENDER - Men are more athletic and better suited for sports. Led to lack of support and funding for female sports
RACIAL - Some races are seen as being more athletic e.g. black athletes are often seen as possessing innate natural ability
NATIONALITY - e.g Kenyan and Ethiopian being stereotypes as better long distance runners and Chinese as ‘non athletic’
LGBTQ + - Often face discrimination e.g. gay male athletes seen as less masculine whilst lesbian athletes being hypersexualised
DISABILITY - Seen as ‘less skilled/ capable ‘ Seen as heroic or inspiring when participating in the same sports as able bodied athletes
How has there been a rise in social media in sport?
INCREASED ENGAGEMENT = Provides fans with a way to engage with fav teams and players (WRU on twitter)
FAN GENERATED CONTENT = Social media has given rise to a new form of content creation e.g. on tiktok people can create their own sports related content
BRAND BUILDING = Important tool for building personal brands for athletes. Instagram allows athletes to engage with fans on a more personal level e.g. Ronaldo with 300 million followers
SPONSORSHIP AND ADVERTISING = Brand partners with athletes to promote products sponsored post and collabs e.g. Nike with Michael Jordan
