Sport in Britain after WWII (1950- present

Question 1

What are the relationships between Sport, Media and Business (commercialisation) ?

Answer 1

Media uses Sport to gain Viewers
Sport and Business use media to show off/display their product.
Companies (bizzys) pay ££££ to show off their product.

Question 2

What are the characteristics of Commercial sport?

Answer 2

High Quality
Linked to Major Businesses
Entertainment value is higher
Contracts (for performers and Clubs/Sports)
Wide Media Coverage.

Question 3

What are the effects of Commercialism on Performers

Answer 3

High Income
Paid (rewarded) For Success
Pressure to Perform
Feel the need to entertain fans
Feel restricted/ controlled by sponsors.

Question 4

What are the effects of Commercialism on Sport.

Answer 4

Rules can be changed to make the game more entertaining
Breaks for sponsors to advertise
Change in Format of game (T20 as opposed to Reg Cricket)
Less coverage of Women’s Sport
Improvement in technology

Question 5

Why do Companies invest in Sport

Answer 5

Increase their sales
Increase awareness for brand
Sponsorships decrease tax
Associations with excellence (winners)

Question 6

Examples of the media

Answer 6

Radio
Newspapers
TV
Internet
Social Media

Question 7

What are the effects of Media on Sport

Answer 7

Players being recruited from other countries
Satellite Companies paying huge amounts for rights to stream games and even change timings of games to increase viewership and profit.

Question 8

Characteristics of Amateurism in 19th Century

Answer 8

Manly, physical
Ppl who valued fitness
Ppl with High Moral Integrity
Ppl who belonged to social elite
Played Huge range of sports
‘Humble in victory, gracious in defeat’
Participation is most important
Controlled NGB’s

Question 9

Characteristics of Professionalism in 19th Century