Sport And Technology Flashcards
Hat is meant by Commercialisation?
The Process of attempting to gain money from an activity e.g sport
What is meant by sponsorship?
When a company pays for their products to be publicly displayed or advertised, usually to attempt to increase their sales
What is merchandising?
The practice in which the brand or image from one product is used to sell another
What is meant by Media?
An organised means of communication by which large numbers of different people can be reached quickly
What is meant by Globalisation?
The process by which sport has developed international influence and started to operate on an international scale
Characteristics of commercial sport
Pro sport is high quality with high skill level
Sponsorship and business go hand in hand
Watching sport is part of a mass entertainment industry
Contracts - Merchandise
Wide media coverage
Athletes seen as products / Commodities
Effects of Commercialisation on performers
Have financial security so train full time
Paid for good results - makes winning priority
Must specialise in a sport
Put under pressure when injured
Public Commodities- Lack of Privacy
