sport and rec SAC

Question 1

Define ‘Social Media’

Answer 1

The term ‘social media’ can be defined as “a way to interact with others through internet-based applications”. People can create, share and exchange ideas, thoughts and information through virtual communities and networks.

Question 2

Applications/Programs useful for different scenarios

Answer 2

MICROBLOGGING
VIDEO SHARING
MESSAGING
PHOTO SHARING
SOCIAL NETWORKING

Question 3

Copyright issues definition with social media

Answer 3

Copyright and social media can often be difficult as, like many things on the internet, it can be difficult to trace who owns the content. Copyright is when an individual copies another user’s work to use for themselves. Copyright is protecting the intellectual property of the creator or owner of that content.

Question 4

Security issues associated with social media

Answer 4

• Hacking
• Malware sharing
• Social networking worms
• Botnets
• shortened link

Question 5

hacking

Answer 5

• Any activities which aim to compromise digital devices including computers, smartphones, tablets and networks
• Common tactics include viruses, botnets, worms, Trojans, etc.

Question 6

Malware sharing

Answer 6

• Any piece of software, often written by hackers, to damage devices and steal data
• Occurs through emails, the internet, instant messaging, file sharing systems, etc.
• Trojans, viruses, spyware and ransomware are all types of malware

Question 7

Social networking worms

Answer 7

• A program that copies itself and spreads to other devices connected to the same
  network
• Koobface has penetrated Facebook, Twitter, Instagram, etc.

Question 8

Botnets

Answer 8

• Network of infected computers that are made to work together under the control of cyber attackers and criminals
• Can be infected by opening emails with malware, visiting websites that are infected and through peer-to-peer transmission

Question 9

Shortened links

Answer 9

• People often use URL shortening services to shorten longer URLs to post on social media
• Obscures link destination

Question 10

Data leaks

Answer 10

• Many users share too much information about the organisation (projects, products, financials, scandals, or other sensitive information

Question 11

Impersonation

Answer 11

• Where a business or individual’s account is replicated often without their knowledge

Question 12

Benefits of various social media applications

Answer 12

The use of social media can provide a business with greater opportunities to get
their brand recognised by billions of
people around the world.

Simply put the more people that are aware of your brand the more products
and services you sell and the more successful your business becomes.

Question 13

Why test and evaluate ease of use for social media?

Answer 13

To evaluate effects of excessive use and also limited time on social media, along with benefits of doing so

Question 14

When testing and evaluating a new social media application or tool, what are some of the aspects you would test? pg 179

Answer 14

Look closely at the most popular tools for the application and assessing the benefits
Is it affordable?
Does it have the desirable features to give it an online presence?
Is it easy to communicate with customers?
Do you have flexibility in your presentation of posts?
Is it reliable?
Is it easy to set up and maintain?
Is it useable?
Is it easy to navigate?
Is it responsive?