Sponsorship > Sport

Question 1

What is a main advantage of Sponsorship to Sport?

Answer 1

• A lucrative sponsorship deal can allow the performer to concentrate on their sport
• They can focus on training and performing without any financial worries

Question 2

What is the advantage to specific sports?

Answer 2

• It allows them to be promoted, developed and become more successful

Question 3

What is the advertising benefit to sponsors?

Answer 3

• They have large advertising budgets, and since a great deal of sport is covered by the media, sponsorship is a good way of getting a companies product seen by millions of people

Question 4

What is the second benefit to sponsors?

Answer 4

• Image, as it allows a company to be able to associate itself and its product with the healthy, successful and positive image