Sponsorship Flashcards
1
Q
How might sporting authorities set rules on sponsorship deals?
A
- Wearing logos on clothing
2
Q
What are the four ways that individuals can gain a sponsorship?
A
- Doing a lot of promotional work
- Use a particular product
- Wear a particular brand of sports clothing or footwear
- Endorse the goods
3
Q
What can be provided by sponsors to teams and clubs?
A
- Kit
- Lucrative financial deals
- Provide a playing ground with sponsors names on
4
Q
Why would a sport take on a sponsorship?
A
- To promote their league/competition
5
Q
Name three benefits that sponsors get from sponsorships
A
- Increase their revenue through advertising, improved sales or use of their product
- They can benefit by being associated with someone/something that is successful, topical
- Being associated with someone that has a good image and is thought to promote good health
6
Q
Why do sponsors get involved with sports?
A
- To have some kind of influence, which is mainly to promote their product
