Sponsorship And Commerctiolastion

Question 1

What is sponsorship

Answer 1

Financial support for a sport by an outside body

Question 2

What are the types of sponsorship

Answer 2

Individuals,teams and clubs,sports,events

Question 3

Benefits of individual sponsorship

Answer 3

Covers costs of kit,equipment,travel,training

Question 4

Benefits of sports sponsorships

Answer 4

Pays for coaching,programmes,talent development

Question 5

Benefits of team and club sponsorship

Answer 5

Kit,equipment,training grounds,clubhouse maintenance

Question 6

Benefits of event sponsorships

Answer 6

Covers venue,catering,publicity

Question 7

What are 3 disadvantages of sponsorship for sport

Answer 7

1. A performer can become too reliant on particular sponsors
2. Some sponsorship such as alcohol gives a bad image
   3.sponsorhips can be withdrawn at any time

Question 8

What are 3 benefits for sponsors

Answer 8

1.brand awareness
2.advertises products
3.increased sales or refund though increased media exposure

Question 9

3 disadvantages of sponsorships

Answer 9

1.uncertain investment,sporting success is not guaranteed
2.if event disruposted media coverage can be lost
3.if sport/performers cause bad publicity reflects bad on sponsor

Question 10

Types of media in sport

Answer 10

Television,radio,press,social media

Question 11

Positive influences of the media

Answer 11

1.raise awareness of the sport
2.present role models
3.generate revenue for sport
4.publicse a wide variety of sports

Question 12

Negative influences of the media

Answer 12

1.reduce spectators at live events
2.invasion of performers privacy
3.undemine offcials and there descions
4.showcase negative behaviour