Special/Calendar Occasions

Question 1

Attraction (special occasions)

Answer 1

may generate extra-traffic in-store; turnover growth is determined by above-average increase of number of transactions

Question 2

Turnover (special occasions)

Answer 2

weeks with special occasions results in higher-than-average turnover levels compared with other weeks

Question 3

Conversion (special occasions)

Answer 3

special occasions are situations where customers spend more as their sensibility to price remains low

Question 4

Impulse (special occasions)

Answer 4

special occasions generate impulse shopping; one in two in-store purchases wasn’t included in shopping list prepared before entering supermarket

Question 5

Price Inelasticity (special occasions)

Answer 5

40% of shoppers do not remember price they payed for products purchased in-store

Question 6

Shopper profile

Answer 6

gender; ecommerce; loyalty; expense variability; age

Question 7

Expense variability

Answer 7

difference between budgeted/planned expense and final amount