Soxial Influence

Question 1

What is aim of minority influence

Answer 1

Mosscovici aimed to test weather a minority group were more likely to influence a majority group by giving incorrect answers on a colour perception if they were consistent in their views

Question 2

Minority procedure

Answer 2

Moscovici
172 female participants eyesight tested
Each test 6 people 4 participants 2 confederates
Presented 36 slides which were clearly different shades of blue and asked to state what colour they could see
2 confedrates said they saw green every time
Green 24
Blue 12

Question 3

Minority findings and conclusions

Answer 3

Moscovici
Inconstant condition 1.25%
Consistent condition 8.42%
Control condition no confederates 0.25% wrong

Question 4

Strength of minority influence

Answer 4

Well controlled
Labotory setting
Control extraneous variables
Positive high internal validity

Question 5

Weakness of minority influence

Answer 5

Low ecological validity
Labotory experiment seen as artificial setting so not representative of real life
Problem because the findings may not be generalised to real life situations

Question 6

Weakness of minority influence

Answer 6

High demand characteristics
Because the participants were awear they were involved in the study may result in them changing their behaviour
Problem because it lower internal validity

Question 7

Weakness of minority influence

Answer 7

Deception
Deliberately misleading the participants by use of confederates and not telling them the correct aim of the study
Problem because it goes agains the ethical code of conduct

Question 8

Weakness

Answer 8

Never hand brilmayer
Discusses the amount of compensation should be payed to someone after ski lift accident
Found when one confederate had no influence but when showed flexibility and compromising they did have an influence

Question 9

Factors effecting minority influence

Answer 9

Consistency
Synchrony all saying the same
Diachronic saying the same thing for a long time