Soft Power Flashcards
What is soft power?
- Attractive power
- Uses a different kind of currency, not money nor force, to engender cooperation
- Can reduce cost of accomplishing FP objectives, by co-opting rather than coercing
- Legitimising tool for the exercise of hard power
How has South Africa used soft power to advance its hegemonic aspiration ahead of Nigeria?
- Its Afrocentric policies
- Focus on human rights + upkeep of democratic rule
- Involvement in multilateral peacekeeping operations with the AU and UN -> using its military prowess to maintain stability in the region
What does South Africa enjoy by playing a pivotal role in securing regional stability?
- High levels of legitimacy + moral authority
- By demonstrating values in line with those held by democracies in the West
How has South Africa employed its economic power as a soft power instrument?
- The sole African member of the G-20
- A multilateral forum of the most advanced and industrialised countries
- Recognised as an economic gateway to Africa
- Sometimes acts as spokesperson for African issues at the global level
What importance does liberalism accord to soft power?
- Possessing + wielding soft power
- Is critical to establish oneself as a leader on the world stage
What is political clout increased by?
Soft power
How have Norway used soft power to increase its political clout?
Has defined its national interest to include peace talks in countries such as Sri Lanka + the Philippines
- > gives Norway access in international system
- > its place at so many negotiating tables elevates its usefulness + value to larger countries
What is an important form of soft power projection?
Diplomacy
What do diplomats do?
- Engage in dialogue + negotiations to protect their nation’s interest abroad
- Report information affecting their nation’s interests
- May negotiate treaties + international agreements before a politician approves them
What is a new form of diplomacy in the 21st century?
Public diplomacy
- extended outreach to non-state actors e.g. NGOs, media + ordinary citizens
What has been the impact of the global recession + globalisation on diplomacy?
- The global recession meant that many countries scaled back their diplomatic representation overseas
- Globalisation + advances in communication technology have connected billions of people
- Leaders can now communicate directly on matters of urgency + importance
Why does diplomacy remain relevant in 21st century?
Diplomacy = as much about symbolism as substance
An embassy = a clear sign to host government of a commitment to deepening bilateral relations
A country with people on the ground = more accurate assessment of local opportunities, risks + developments -> a competitive advantage