Soda Stream Case Flashcards
1
Q
Where did soda stream begin
A
Upper class and in Buckingham palace
2
Q
Top 10 CSD brands hold
A
Over 66% of market
3
Q
2 major distribution channels of CSD
A
1) retail stores
2) fountain accounts
4
Q
Soda stream is vertically integrated into
A
Manufacturing of gas cylinders, soda stream machines, and flavor concentrates
5
Q
Market type for soda stream
A
Concentrated
6
Q
Buyer threat
A
Medium
7
Q
Suppliers threat
A
Low
8
Q
Entry threat
A
Low
9
Q
Rivalry threat
A
Low to medium
10
Q
Substitute threat
A
High
11
Q
Profitability in Carbonated soft Drink industry high with:
A
Low cost of capital
