SocPsych1-6 Flashcards
Social Psychology
Interplay btwn situational and personality differences; looking within our own culture
Behaviorism
School of thought of learned or experience bhvr through repeated conditioning
Fundamental Attribution Error
tendency of assuming and explaining human bhvr as a personality trait (internal) instead of acknowledging the social setting’s influence (external)
Construal
Tool we use to perceive, comprehend, or interpret (construct) reality; comes from need to raise self-esteem
Social Cognition
The way we think / make sense of about the world; explains our need to be right about our judgements
Empirical Science
Data we used to explain our arguments (experience, evidence-based research, etc.)
Archival Analysis
the researcher examines the accumulated documents, or archives, of a culture (e.g., diaries, novels, magazines, and newspapers); cost-effective, but not generalizable
Ethnography
Studying/observing as a part of a community; more personal, and detailed, but hard to distance yourself from the group
Observational Methods
Description; “What is the nature of the phenomenon?”
Correlational Studies
trying to determine if two causes are correlated to each other
Random Sample
Everyone has an equal probability/chance to be in study
Representative Sample
Certain selection/group of ppl are chosen for a study
Survey
a representative sample of people are asked (often anonymously) questions about their attitudes or behavior; cheap, assessable, and massive data sets, but prone to dishonesty and non-participation
Experimental Design
the researcher randomly assigns participants to different conditions and ensures that these conditions are identical
External Validity
The extent to which the results of a study can be generalized to other situations and to other people
Internal Validity
Making sure that nothing besides the independent variable can affect the dependent variable; this is accomplished by controlling all extraneous variables and by randomly assigning people to different experimental conditions
Field Experiment
studying in a natural environment; offers comfort for subject, but time-consuming, costly, and not very generalizable
Replication
Replicating experiments helps improve validity and reduce errors (boring, but vital)
Basic Research
curious pursuit of knowledge; for research’s sake
Applied Research
applicable to real life problems
Ethical Issues
Consent, deception, debriefing
Schemas
- Mental structures that organize knowledge about the social world around themes or subjects
- Influences the way people thinks
Self-Fulfilling Prophecy
a person’s or a group’s expectation for the behavior of another person or group serves actually to bring about the prophesied or expected behavior (Rosenthal & Jacobson’s bloomers)
Rosenthal & Jacobson’s Bloomers
Had 1st graders take an IQ test, then asked 1st grade teachers to pick out their ‘smart kids’; retested, then the smart kids performed better the second time
Accessibility & Priming
- The extent to which schemas are used by someone
- process by which recent experiences increase accessibility of schema
- unintentionally looking for things that line up with your own personal narrative
2 factors of accessibility & priming
- Chronic past experiences related to current goal
- Recent experiences
Goal Pursuit
goals may conflict with each others, so priming people’s goals in a subtle way could influences their behavior (ex: walking out of church to a disease relief cause will urge you to donate)
Mind & Body Methaphors
The mind is connected to the body, and when we think about something or someone, we do so with reference to how our bodies are reacting. (ex: viewing world negative when tired)
Judgemental Heuristics
Mental shortcuts people use to make judgments quickly and efficiently
Availability Heuristic
Base a judgment on the ease with which you can bring something to mind
Representativeness Heuristic
Mental shortcut we use to classify something according to how similar it is to a typical case
Barnum Effect
Phenomenon of general personality descriptions apply specifically to them (“That sounds just like me!”)
Counterfactual Thinking
When people mentally change some aspect of the past
Controlled Thinking
Thinking that is conscious, inten- tional, voluntary, and effortful
Planning fallacy
Tendency for people to be overly optimistic about how soon they will complete a project, despite previous experiences and failings
Universal Emotions
Joy, Anger, Fear, Sadness, Disgust